IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/284938.html
   My bibliography  Save this article

How do consumers search for and process corporate social responsibility information on food companies’ websites?

Author

Listed:
  • Gider, Denise
  • Hamm, Ulrich

Abstract

The importance of corporate social responsibility (CSR) communication for food companies has grown substantially ever since global action plans such as the UN Sustainable Development Goals have begun targeting topics which are highly relevant to food companies. Furthermore, various food scandals have caused consumers to question current food production methods, leading to a search for more information on ethical production methods. However, it is not known how consumers search for and process information on websites as one relevant CSR communication channel. The objective of this study is to develop requirements for consumer-aligned CSR communication on corporate websites. Information search and processing was examined through consumers’ navigation behavior on websites and by conducting think-aloud protocols. The findings of this study suggest companies provide comprehensive information that can easily be filtered. Furthermore, companies should present specific information to credibly distance themselves from greenwashing accusations, e.g. by referring to external evidence.

Suggested Citation

  • Gider, Denise & Hamm, Ulrich, 2019. "How do consumers search for and process corporate social responsibility information on food companies’ websites?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 22(2).
    • Handle: RePEc:ags:ifaamr:284938
    DOI: 10.22004/ag.econ.284938
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/284938/files/ifamr2018.0062.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.284938?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gagalyuk, Taras & Chatalova, Lioudmila & Kalyuzhnyy Oleksandr, 2021. "Broadening the scope of instrumental motivations for CSR disclosure: an illustration for agroholdings in transition economies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(4), May.
    2. Eduardo Borges & Susana Campos & Mário Sérgio Teixeira & Maria Raquel Lucas & Ana Teresa Ferreira-Oliveira & Ana Sofia Rodrigues & Manuela Vaz-Velho, 2023. "How Do Companies Communicate Sustainability? A Systematic Literature Review," Sustainability, MDPI, vol. 15(10), pages 1-25, May.
    3. Amr ElAlfy & Nicholas Palaschuk & Dina El-Bassiouny & Jeffrey Wilson & Olaf Weber, 2020. "Scoping the Evolution of Corporate Social Responsibility (CSR) Research in the Sustainable Development Goals (SDGs) Era," Sustainability, MDPI, vol. 12(14), pages 1-21, July.
    4. Gagalyuk, Taras & Chatalova, Lioudmila & Kalyuzhnyy, Oleksandr & Ostapchuk, Igor, 2021. "Broadening the scope of instrumental motivations for CSR disclosure: An illustration for agroholdings in transition economies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 24(4), pages 717-737.

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:284938. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.