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Multiplex Uses of Food-Product Standards

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  • Engelseth, Per

Abstract

Food-product traceability systems have been developed to achieve seamless electronic connectivity to assure food safety through the use of information technology. This is determined by legislation. While achieving customer value through quality, food supply is the core logistical purpose. Food-product traceability as such is seldom regarded as a core purpose. Food-product standards are a key resource in developing connectivity between information systems operated by different firms in a supply network using numerical product codes. This study couples the technical characteristics of a food-product standard with the organizational characteristics of a supply network. The common purpose is to achieve customer value in the supply network. Alderson’s (1965) marketing-channels (transvection) model of product supply is applied to analyze potential multiple uses of the TraceFish product standard in its supply network. The case study of North Sea herring supply involves following raw material from in Norway to finished product in the Netherlands. Analysis of this empirical data exposed variation in TraceFish standard use, including coupling it with GTIN product codes. This facilitated seamless electronic information exchange between firms for a range of supply-network purposes, including tracing food. This perspective is possible when multiple functions and professions that are equally involved in operating and managing business processes are allowed to handle not only operation, but also develop information systems.

Suggested Citation

  • Engelseth, Per, 2013. "Multiplex Uses of Food-Product Standards," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(2), pages 1-19, May.
    • Handle: RePEc:ags:ifaamr:148584
    DOI: 10.22004/ag.econ.148584
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    References listed on IDEAS

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    1. Canavari, Maurizio & Centonze, Roberta & Spadoni, Roberta, 2006. "Traceability as Part of Competitive Strategy in the Fruit Supply Chain," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25639, International Association of Agricultural Economists.
    2. Eric von Hippel, 1994. ""Sticky Information" and the Locus of Problem Solving: Implications for Innovation," Management Science, INFORMS, vol. 40(4), pages 429-439, April.
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    Cited by:

    1. Parenreng, Syarifuddin Mabe & Pujawan, Nyoman & Karningsih, Putu Dana & Engelseth, Per, 2016. "Mitigating Risk in the Tuna Supply through Traceability System Development," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(1), pages 1-24, February.
    2. Engelseth, Per & Sandvik, Marius, 2017. "On Complexity, Ecosystems, and Sustainability in Local Food Supply: A Case Study on Fresh Seafood Supply," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.
    3. Engelseth, Per & Sandvik, Marius, 2017. "Integrating in a Complex Networked Local Fresh Fish Supply System," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276907, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Per Engelseth & Wuthichai Wongthatsanekorn & Chayakrit Charoensiriwath, 2014. "Food Product Traceability and Customer Value," Global Business Review, International Management Institute, vol. 15(4_suppl), pages 87-105, December.
    5. Domenica Lavorato & Palmira Piedepalumbo, 2023. "How Smart Technologies Affect the Decision-Making and Control System of Food and Beverage Companies—A Case Study," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    6. Engelseth, Per & Sandvik, Marius, 2017. "Integrating in a Complex Networked Local Fresh Fish Supply System," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.

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