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Motives For Food Choice Among Serbian Consumers

Author

Listed:
  • Gagić, Snježana
  • Jovičić, Ana
  • Tešanović, Dragan
  • Kalenjuk, Bojana

Abstract

People’s motives for food choice depend on a number of very complex economic, social and individual factors. A Food Choice Questionnaire (FCQ), an instrument that measures the importance of factors underlying food choice, was used to reveal the Serbian consumers’ food choice motives by survey of 450 respondents of different age groups. A confirmatory factor analysis was conducted on the motive items, using 11 factors. Previous research shows that the nutrition in Serbia is not balanced enough, and therefore the analysis of motives for food choice is considered a useful tool for the planning of more efficient public policies and interventions aimed at influencing healthier eating habits. Hence the results can be useful for researchers as well as for public institutions which deal with creating the strategy of public health or businessmen who produce and sell food products, because knowing consumer behaviour is necessary for product success on the market.

Suggested Citation

  • Gagić, Snježana & Jovičić, Ana & Tešanović, Dragan & Kalenjuk, Bojana, 2014. "Motives For Food Choice Among Serbian Consumers," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(1), pages 1-11, March.
    • Handle: RePEc:ags:iepeoa:165716
    DOI: 10.22004/ag.econ.165716
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    References listed on IDEAS

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    1. Hambrusch, Josef & Weber, Nina, 2014. "Lessons Learned From The Mid-Term Evaluation Of The Austrian National Strategy For The Fruit And Vegetables Sector," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(1), pages 1-12, March.
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    Cited by:

    1. Mitić, Sanja & Gligorijević, Mirjana, 2015. "Consumers’ Attitudes, Knowledge And Consumption Of Products With Nutrition And Health Claims," Economics of Agriculture, Institute of Agricultural Economics, vol. 62(2), pages 1-18, June.

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