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L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié

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  • Pernin, Jean-Louis
  • Petitprêtre, Benoît

Abstract

According to certain recent investigations French consumers are increasingly sensitive to the regional and organic origin of their food purchases. The objective of this article is to identify the principal predictive variables of the purchasing intention of regional organic products. For that a quantitative investigation (n = 917) was carried out on the basis of the theory of planned behaviour. Considering the exploratory character of this research, the investigation integrates, in the same questionnaire, three models of the theory on a) the purchasing intention of regional products b) the purchasing intention of organic products and c) the purchasing intention of regional organic products. The analysis of the purchasing intentions of regional organic products shows the prevalence of the altruistic motivations (benefits for the environment and for the local economy) contrary to the models on the regional or organic product purchase in which the prevalent motivations are of personal order.

Suggested Citation

  • Pernin, Jean-Louis & Petitprêtre, Benoît, 2013. "L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement (RAEStud), Institut National de la Recherche Agronomique (INRA), vol. 94(3).
    • Handle: RePEc:ags:frraes:196602
    DOI: 10.22004/ag.econ.196602
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    File URL: https://ageconsearch.umn.edu/record/196602/files/94-3%20_2013__%20317-338.pdf
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    Cited by:

    1. Jean-Louis Pernin & Ivan Dufeu & Raoul Djamen, 2017. "Community benefits of fair trade: the value of a survey on the intention to remain living on its territory among young people [Bénéfices communautaires du commerce équitable : intérêt d’une enquête," Post-Print hal-03540158, HAL.

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    Keywords

    Consumer/Household Economics;

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