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Rural E-commerce and New Rural Business Model: A Case Study of "Taobao Village" in Jiangsu Province

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  • LIU, Changyu
  • LI, Jiale
  • LIU, Jing

Abstract

With the development of electronic commerce, there is a special phenomenon in rural areas of China that a lot of farmers in these areas depend on opening shops on Taobao online for a living. The products are made from the village workshop, and farmers become fully- fledged network businessmen. Electronic business platform mode of "Taobao Village" is the result of integrated development of primary, secondary and tertiary industries. In this study, we take two kinds of typical Taobao villages (Dongfeng Village and Yanxia Village) as sample areas, and conduct comparative analysis of this new rural business model based on field survey data, case studies and theoretical research. We also probe into the problems in the development of Taobao villages, and set forth the recommendations for the new rural business model.

Suggested Citation

  • LIU, Changyu & LI, Jiale & LIU, Jing, 2015. "Rural E-commerce and New Rural Business Model: A Case Study of "Taobao Village" in Jiangsu Province," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 7(11), pages 1-4, November.
    • Handle: RePEc:ags:asagre:240715
    DOI: 10.22004/ag.econ.240715
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    Citations

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    Cited by:

    1. Arkajyoti De & Surya Prakash Singh, 2022. "Analysis of Competitiveness in Agri-Supply Chain Logistics Outsourcing: A B2B Contractual Framework," Sustainability, MDPI, vol. 14(11), pages 1-33, June.
    2. Guo, Di & Jiang, Kun & Xu, Chenggang & Yang, Xiyi, 2022. "Industrial clustering, income and inequality in rural China," World Development, Elsevier, vol. 154(C).
    3. Xiaoxia Li, 2022. "Research on the Development Level of Rural E-Commerce in China Based on Analytic Hierarchy and Systematic Clustering Method," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
    4. Qi, Jiaqi & Zheng, Xiaoyong & Guo, Hongdong, 2019. "The formation of Taobao villages in China," China Economic Review, Elsevier, vol. 53(C), pages 106-127.
    5. Jiaqi Qi & Xiaoyong Zheng & Peng Cao & Liqun Zhu, 2019. "The effect of e‐commerce agribusiness clusters on farmers’ migration decisions in China," Agribusiness, John Wiley & Sons, Ltd., vol. 35(1), pages 20-35, January.

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    Keywords

    Agribusiness;

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