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A Conjoint Analysis Of Paper Demand By Commercial Graphic Designers

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Listed:
  • McDermott, John
  • Bacon, J. Richard
  • Pesek, John D., Jr.
  • Gempesaw, Conrado M., II
  • Tilmon, H. Don

Abstract

Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.

Suggested Citation

  • McDermott, John & Bacon, J. Richard & Pesek, John D., Jr. & Gempesaw, Conrado M., II & Tilmon, H. Don, 1999. "A Conjoint Analysis Of Paper Demand By Commercial Graphic Designers," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 28(2), pages 1-8, October.
    • Handle: RePEc:ags:arerjl:31279
    DOI: 10.22004/ag.econ.31279
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    References listed on IDEAS

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    1. Daniel P. McMillen & John F. McDonald, 1990. "A Two-Limit Tobit Model of Suburban Land-Use Zoning," Land Economics, University of Wisconsin Press, vol. 66(3), pages 272-282.
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    Keywords

    Demand and Price Analysis;

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