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Consumer attitudes and preferences about the pork meat in Hungary

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  • Vida, Viktória

Abstract

In my study I wish to investigate the fact that how the pork consumption of Hungary changed during the last years. This study focuses on consumer’s attitudes about (pork) meat, what do they think about the healthness of the different meat type, what are the strengths and weaknesses of pork meat, what are the main features of good quality pork meat, what are the major pork purchase influencing factors and what are the favourite food of the respondents from pork meat etc. Then I analyze the tendency of these values (cross tabs, bar/pie charts, means, Chi-square), where can be found significant differences, and make a cluster analysis to identify the pork consumers in Hungary.

Suggested Citation

  • Vida, Viktória, 2013. "Consumer attitudes and preferences about the pork meat in Hungary," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(4-5), pages 1-8.
    • Handle: RePEc:ags:apstra:187522
    DOI: 10.22004/ag.econ.187522
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    File URL: https://ageconsearch.umn.edu/record/187522/files/21_Vida.pdf
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    References listed on IDEAS

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    1. Szakaly, Zoltan & Szigeti, Orsolya & Szente, Viktoria, 2009. "Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 3(1-2), pages 1-4.
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    Cited by:

    1. Sandile Birthwell Ndwandwe & Ruey-Chee Weng, 2018. "Competitive Analyses of the Pig Industry in Swaziland," Sustainability, MDPI, vol. 10(12), pages 1-22, November.
    2. SZIKSZAI-NÉMETH Ketrin & NAGY Adrián Szilárd, 2020. "Consumer Decision Making In Influencer Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 326-336, December.

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