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Tourist Considerations In Hosting A Mega Sport Event: 2010 Fifa World Cup

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  • Bresler, Nerine Cecilia

Abstract

Tourism enterprises can create public viewing areas where shared enjoyment and heightened emotive experiences could arise, as well as sentiments of patriotism, and ownership of the event itself. But, they must keep their base business happy; to ensure long term loyalty of existing customers.

Suggested Citation

  • Bresler, Nerine Cecilia, 2011. "Tourist Considerations In Hosting A Mega Sport Event: 2010 Fifa World Cup," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 5(3-4), pages 1-6.
    • Handle: RePEc:ags:apstra:104675
    DOI: 10.22004/ag.econ.104675
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    References listed on IDEAS

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    1. Drew Whitelegg, 2000. "Going for Gold: Atlanta's Bid for Fame," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 24(4), pages 801-817, December.
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    Cited by:

    1. Cserháti, Gabriella & Polák-Weldon, Réka, 2013. "Success Factors Of International Sporting Events In Different Regions Of Europe," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(1), pages 1-6, July.

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