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Bancassurance – one of the most important distribution channels in Europe

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  • Elda MARZAI (ABLIZ)

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

During the financial crisis, most of the financial institutions are trying to improve new products and services for generate new revenues. So, the implementation of bancassurance activity in the banking field contributes to strengthening of the competitive environment, developing new products in insurance and satisfying the customers’ needs in one financial institution. This paper aims to highlight different perspectives about bancassurance concept, history and development in this period full of changes and the identification of main strengths, weaknesses, opportunities and threats which contributing to the sustainability of bancassurance. In addition, will be presented a situation regarding bancassurance development in Romania.

Suggested Citation

  • Elda MARZAI (ABLIZ), 2018. "Bancassurance – one of the most important distribution channels in Europe," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(Special), pages 49-60.
    • Handle: RePEc:agr:journl:v:xxv:y:2018:i:special:p:49-60
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    References listed on IDEAS

    as
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