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Keynesian Substantiation of the Marketing Policies in Local Development

Author

Listed:
  • Lucica MATEI

    (National School of Political Studies and Public Administration)

  • Stoica ANGHELESCU

    (National School of Political Studies and Public Administration)

Abstract

The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier. Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy.

Suggested Citation

  • Lucica MATEI & Stoica ANGHELESCU, 2010. "Keynesian Substantiation of the Marketing Policies in Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 6(6(547)), pages 59-74, June.
    • Handle: RePEc:agr:journl:v:6(547):y:2010:i:6(547):p:59-74
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    References listed on IDEAS

    as
    1. Ani MATEI & Stoica ANGHELESCU, 2010. "Models with Simultaneous Equations for Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 1(1(542)), pages 27-48, January.
    2. Ani Matei & Lucica Matei, 2007. "Systemic Models of Local Development," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 1(1(506)), pages 11-24, January.
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    Citations

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    Cited by:

    1. Alexandru Pavel & Octavian Moldovan, 2019. "Determining Local Economic Development in the Rural Areas of Romania. Exploring the Role of Exogenous Factors," Sustainability, MDPI, vol. 11(1), pages 1-24, January.
    2. Ani MATEI & Corina-Georgiana ANTONOVICI & Carmen SAVULESCU, 2015. "Innovative Public Marketing As Instrument For Creating The Social Value," Journal of Public Administration, Finance and Law, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 0(Special i), pages 21-34, September.

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    More about this item

    Keywords

    local development; public marketing; Keynesian approach.;
    All these keywords.

    JEL classification:

    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • E12 - Macroeconomics and Monetary Economics - - General Aggregative Models - - - Keynes; Keynesian; Post-Keynesian; Modern Monetary Theory
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • B23 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Econometrics; Quantitative and Mathematical Studies
    • H71 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Taxation, Subsidies, and Revenue

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