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Modern leadership communication and strategic lobbying

Author

Listed:
  • Dumitru Alexandru BODISLAV

    (Bucharest University of Economic Studies, Romania)

  • Raluca Iuliana GEORGESCU

    (B & Associates, Romania)

  • Ionuț-Valeriu ANDREI

    (Romanian Lottery National Company, Romania)

  • Dan Cezar OSICEANU

    (TAROM Company, Romania)

Abstract

In the contemporary day, leadership communication has transcended conventional mediums and now encompasses a wide array of digital channels, including social media platforms, virtual environments, and dynamic narrative techniques. Successful leaders use these strategies to actively involve stakeholders, establish confidence, and effectively communicate a captivating vision. Strategic lobbying encompasses the practice of exerting influence on decision-makers in order to alter laws and regulations in a manner that aligns with the aims of an organization. This study explores the confluence of these approaches, illustrating how leaders use persuasive communication tactics to effectively advance lobbying initiatives. This study examines the complex techniques used by contemporary leaders, drawing on case studies from several businesses and political environments. This study examines the utilization of personal branding, story construction, and communication proficiency by individuals to establish coalitions, generate grassroots backing, and negotiate intricate regulatory frameworks. Moreover, it highlights the ethical aspects of this association, placing emphasis on the significance of openness and conscientious promotion. This article provides insights for leaders, policymakers, and researchers who are interested in understanding and using the potential of contemporary leadership communication and strategic lobbying to accomplish corporate and societal goals in a time when leadership and advocacy are closely connected.

Suggested Citation

  • Dumitru Alexandru BODISLAV & Raluca Iuliana GEORGESCU & Ionuț-Valeriu ANDREI & Dan Cezar OSICEANU, 2023. "Modern leadership communication and strategic lobbying," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(3(636), A), pages 219-230, Autumn.
    • Handle: RePEc:agr:journl:v:3(636):y:2023:i:3(636):p:219-230
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    References listed on IDEAS

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    1. Raluca Iuliana GEORGESCU, 2023. "Modern leadership in business organisations during economic disruption," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(2(635), S), pages 73-82, Summer.
    2. Christopher Chan & Kenneth McBey & Brenda Scott-Ladd, 2011. "Ethical Leadership in Modern Employment Relationships: Lessons from St. Benedict," Journal of Business Ethics, Springer, vol. 100(2), pages 221-228, May.
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    Cited by:

    1. Raluca Iuliana GEORGESCU & Dumitru Alexandru BODISLAV, 2024. "Marketing ethics – another business-oriented scheme?," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(1(638), S), pages 105-114, Spring.

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