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Corporate Social Responsibility in the Age of Artificial Intelligence

Author

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  • Oana-Cristina MOGOȘ

    (The Bucharest University of Economic Studies)

Abstract

The present paper aims to determine the main impact of artificial intelligence (AI) tools and practices on corporate social responsibility (CSR). The center of the interest of the study is how emerging technologies have an influence on areas such as environment, society (health, education, smart cities and peace, justice, and strong institutions) and economy. The study shed light on the influence of artificial intelligence to corporate social responsibility actions by optimizing resources, enhancing access to services that are essential for living, and facilitating sustainable innovation. For this purpose, a literature review and a secondary data analysis were involved. At the same time, the paper is also approaching the topic of the risks of AI implementation. Among this, the study presents the privacy threats, cybersecurity or the ethical dilemmas in relation with the use of data.

Suggested Citation

  • Oana-Cristina MOGOȘ, 2024. "Corporate Social Responsibility in the Age of Artificial Intelligence," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 21-30, June.
    • Handle: RePEc:aes:jetimm:v:1:y:2024:i:2:p:21-30
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    More about this item

    Keywords

    Sustainability; corporate social responsibility; artificial intelligence.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D31 - Microeconomics - - Distribution - - - Personal Income and Wealth Distribution
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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