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Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19

Author

Listed:
  • David-Florin Ciocodeică

    (The Bucharest University of Economic Studies)

  • Raluca-Giorgiana Chivu

    (The Bucharest University of Economic Studies)

  • IonuÈ›-Claudiu Popa

    (The Bucharest University of Economic Studies)

  • Adrian Mociu

    (The Bucharest University of Economic Studies)

Abstract

Entrepreneurship is the most widespread process in the economy today. A large part of the young people who complete their university studies in a particular field, decide at the end of their studies to open their own business, applying the accumulated information. Most choose this opportunity out of a desire for independence and individualization. One area that has expanded quite a bit is that of nutrition and dietetics. Because of the chaotic lifestyle of the population, most of them choose to turn to a nutrition expert for advice on nutrition. The main reason why they turn to such an expert is the lack of time and the fact that, due to the busy schedule, they fail to have a proper and consistent diet for the health of the body. In 2020, a global pandemic caused by COVID-19 broke out, which automatically generated the closure of many institutions and companies, predicting a drastic decline in the economy. In this article, we will present how the nutrition and dietary companies in Romania coped with the current situation and how they managed to keep their business active and profitable.

Suggested Citation

  • David-Florin Ciocodeică & Raluca-Giorgiana Chivu & IonuÈ›-Claudiu Popa & Adrian Mociu, 2020. "Studying the Evolution of Business in the field of Nutrition using Instruments Specific to Online Social Networks in the Context of the New Covid-19," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 237-244, August.
  • Handle: RePEc:aes:jetimm:v:1:y:2020:i:1:p:237-244
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    More about this item

    Keywords

    nutrition; entrepreneurship; online social networks; mobile networks; economy; marketing; promotion.;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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