IDEAS home Printed from https://ideas.repec.org/a/aes/icmbdj/v1y2017i1p107-114.html
   My bibliography  Save this article

Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market

Author

Listed:
  • Joanna Korpus

    (Warsaw School of Economics)

Abstract

The aim of the paper is to examine how banking groups on Polish market for corporate control manage their corporate branding in the context of mergers and acquisitions. It also identifies the factors that differentiate the used strategies. The article analyses 50 transactions carried out on the Polish market for corporate control throughout the years 2000–2016 and identifies used rebranding strategies, as well as components that influence the choice of options for rebranding. The main rebranding strategy of banking groups on the Polish market is to retain the acquiring bank name. The main factors that differentiate the used strategies are: the brand value of participants acquisitions and the nature of the investor (strategic or financial investor).

Suggested Citation

  • Joanna Korpus, 2017. "Rebranding in the Banking Industry Following Mergers and Acquisitions on the Polish Market," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 107-114, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2017:i:1:p:107-114
    as

    Download full text from publisher

    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2017/ICMBD_V1_2017_22.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Altunbas, Yener & Marqués, David, 2008. "Mergers and acquisitions and bank performance in Europe: The role of strategic similarities," Journal of Economics and Business, Elsevier, vol. 60(3), pages 204-222.
    2. Berger, Allen N. & Demsetz, Rebecca S. & Strahan, Philip E., 1999. "The consolidation of the financial services industry: Causes, consequences, and implications for the future," Journal of Banking & Finance, Elsevier, vol. 23(2-4), pages 135-194, February.
    3. Christoph Walkner & Jean-Pierre Raes, 2005. "Integration and consolidation in EU banking - an unfinished business," European Economy - Economic Papers 2008 - 2015 226, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jens Hagendorff & Maria J. Nieto & Larry D. Wall, 2012. "The safety and soundness effects of bank M&A in the EU," FRB Atlanta Working Paper 2012-13, Federal Reserve Bank of Atlanta.
    2. Coccorese, Paolo & Ferri, Giovanni, 2020. "Are mergers among cooperative banks worth a dime? Evidence on efficiency effects of M&As in Italy," Economic Modelling, Elsevier, vol. 84(C), pages 147-164.
    3. Alessio De Vincenzo & Claudio Doria & Carmelo Salleo, 2005. "The Motivations for Bank Takeovers: Some Empirical Evidence from Italy," Giornale degli Economisti, GDE (Giornale degli Economisti e Annali di Economia), Bocconi University, vol. 64(4), pages 327-358, December.
    4. Franziska Bremus & Claudia M. Buch & Katheryn N. Russ & Monika Schnitzer, 2018. "Big Banks and Macroeconomic Outcomes: Theory and Cross‐Country Evidence of Granularity," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 50(8), pages 1785-1825, December.
    5. Fadzlan Sufian & Fakarudin Kamarudin, 2017. "Forced Mergers on Bank Efficiency and Productivity: Evidence from Semi-parametric Malmquist Productivity Index," Global Business Review, International Management Institute, vol. 18(1), pages 19-44, February.
    6. Meng-Chun Kao & Chien-Ting Lin & Lei Xu, 2012. "Do Financial Reforms Improve the Performance of Financial Holding Companies? The Case of T aiwan," International Review of Finance, International Review of Finance Ltd., vol. 12(4), pages 491-509, December.
    7. Jens Hagendorff & Maria J. Nieto, 2015. "The Safety and Soundness Effects of Bank M&A in the EU: Does Prudential Regulation Have any Impact?," European Financial Management, European Financial Management Association, vol. 21(3), pages 462-490, June.
    8. Ana Lozano-Vivas & Subal Kumbhakar & Meryem Fethi & Mohamed Shaban, 2011. "Consolidation in the European banking industry: how effective is it?," Journal of Productivity Analysis, Springer, vol. 36(3), pages 247-261, December.
    9. Abbas, Qamar & Hunjra, Ahmed Imran & Azam, Rauf I & Ijaz, Muhammad Shahzad & Zahid, Maliha, 2014. "Financial performance of banks in Pakistan after Merger and Acquisition," MPRA Paper 60790, University Library of Munich, Germany.
    10. Asimakopoulos, Ioannis & Athanasoglou, Panayiotis P., 2013. "Revisiting the merger and acquisition performance of European banks," International Review of Financial Analysis, Elsevier, vol. 29(C), pages 237-249.
    11. Elisabeth Paulet & Miia Parnaudeau & Francesc Relano, 2015. "Banking with Ethics: Strategic Moves and Structural Changes of the Banking Industry in the Aftermath of the Subprime Mortgage Crisis," Journal of Business Ethics, Springer, vol. 131(1), pages 199-207, September.
    12. Budny Katarzyna & Krasodomska Joanna & Świetla Katarzyna, 2019. "Performance Changes Around Banks Mergers and Acquisitions: Evidence from Poland," Financial Sciences. Nauki o Finansach, Sciendo, vol. 24(2), pages 28-45, June.
    13. Elena Beccalli & Pascal Frantz, 2009. "M&A Operations and Performance in Banking," Journal of Financial Services Research, Springer;Western Finance Association, vol. 36(2), pages 203-226, December.
    14. Christian Schmieder & Katharina Marsch & Katrin Forster-van Aerssen, 2010. "Does banking consolidation worsen firms’ access to credit? Evidence from the German economy," Small Business Economics, Springer, vol. 35(4), pages 449-465, November.
    15. Emanuele BACCHIOCCHI & Matteo FERRARI & Massimo FLORIO & Daniela VANDONE, 2015. "State-Owned Banks: Acquirers in M&A deals," Departmental Working Papers 2015-08, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    16. Dimitris Chronopoulos & Claudia Girardone & John Nankervis, 2013. "How Do Stock Markets in the US and Europe Price Efficiency Gains from Bank M&As?," Journal of Financial Services Research, Springer;Western Finance Association, vol. 43(3), pages 243-263, June.
    17. Michal Jurek, 2014. "Role and impact of different types of financial institutions on economic performance and stability of the real sector in selected EU member states," Working papers wpaper36, Financialisation, Economy, Society & Sustainable Development (FESSUD) Project.
    18. Theo Notteboom & Giovanni Satta & Francesco Parola, 2022. "Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 24(1), pages 9-40, March.
    19. Yiannis Anagnostopoulos & George Alexandrou & Hardy M. Thomas, 2024. "European banking M&As: The role of financial advisors," Review of Quantitative Finance and Accounting, Springer, vol. 63(4), pages 1193-1231, November.
    20. ONAOLAPO Adekunle Abdul-Ramon & AJALA Oladayo Ayorinde, 2012. "Effects of merger and acquisition on the performance of selected Commercial Banks in Nigeria," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(7), pages 148-157, December.

    More about this item

    Keywords

    banking industry; mergers and acquisitions; rebranding strategy.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icmbdj:v:1:y:2017:i:1:p:107-114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.