IDEAS home Printed from https://ideas.repec.org/a/aes/icmbdj/v1y2015i1p227-232.html
   My bibliography  Save this article

Events Marketing 4-D Research

Author

Listed:
  • Daniel Moise

    (THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

Abstract

In this article, there is presented a 4-D research regarding events. If a 360-degree research takes into account the direct audience at the event, the organization that ordered the event and the company that organized the event, it undertakes a 3-D research, bearing in mind that the event is seen from three different points of view. A 4-D research, implies the indirect audience of an event as well, as it may be very important for each and every one of them. At a first glance, although the indirect public does not seem to be very important for the success of an event, they must be borne in mind for further editions of the event as those from the indirect audience might turn into direct audience. In this paper, we will reveal the most profitable communication channels for this kind of audience. And consequently, those, who organize an event, should be interested not only in how to modify the behavior and the way direct audience views the organizations, but also the ways and means by which the indirect audience's behavior can be changed at the same time with the manner they value the organizations.

Suggested Citation

  • Daniel Moise, 2015. "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 227-232, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:227-232
    as

    Download full text from publisher

    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_108.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yana Balashova-Kostadinova, 2017. "Comparative Advantages Related to a Municipality – the Experts View," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 41-52, July.

    More about this item

    Keywords

    events marketing; 4-D research; communication channels.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:227-232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.