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Sustainbility performance of businesses within the forces of competitiveness

Author

Listed:
  • Carmen Valentina Radulescu

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Str. Mihail Moxa, nr.5-7, Sector 1, Bucharest, Romania)

  • Ildiko Ioan

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Str. Mihail Moxa, nr.5-7, Sector 1, Bucharest, Romania)

  • Florina Bran

    (Faculty of Agro-Food and Environmental Economics, The Bucharest University of Economic Studies, Str. Mihail Moxa, nr.5-7, Sector 1, Bucharest, Romania)

Abstract

Sustainable development exceeded for a long time the limits of a theory based debate. It frames now almost every aspect of the social and economic life. Due to this and other factors, businesses should consider as a compulsory task to address the issue of sustainability. How this relates to their basic goal of competitiveness is debated by using the diamond model of competitive forces. It is concluded that integrating sustainability in business is not only a response to regulatory pressure, but is increasingly a requirement imposed by the competitive context too.

Suggested Citation

  • Carmen Valentina Radulescu & Ildiko Ioan & Florina Bran, 2015. "Sustainbility performance of businesses within the forces of competitiveness," International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies, vol. 4, pages 434-442.
    • Handle: RePEc:aes:icafee:v:4:y:2015:p:434-442
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    References listed on IDEAS

    as
    1. Hockerts, Kai & Wüstenhagen, Rolf, 2010. "Greening Goliaths versus emerging Davids -- Theorizing about the role of incumbents and new entrants in sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 25(5), pages 481-492, September.
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