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Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru

Author

Listed:
  • Irina Maiorescu

    (Bucharest University of Economic Studies, Romania)

  • Larisa Gabudeanu

    (Babes-Bolyai University, Cluj-Napoca, Romania)

  • Alexandru - Lucian Vilcea

    (Bucharest University of Economic Studies, Romania)

  • Gabriel - Cristian Sabou

    (Bucharest University of Economic Studies, Romania)

  • Marian Dardala

    (Bucharest University of Economic Studies, Romania)

Abstract

The use of Internet of Things devices (IoT) by individuals in their homes has led to new opportunities for companies, to adapt their products, services and offers, based on the user profile. At the same time, these new services involve the reinterpretation of existing requirements regarding data protection, especially in terms of the ethics of using data and the security of personal data. The paper analyses in the scientific literature the intrusiveness generated by aggregations of personal data, the responsibility for data protection and user's perception of these issues. It presents further the results of a quantitative research on 183 respondents of all genders and working in different sectors of activity, with the aim of assessing the perception of intrusiveness and data protection in the use of their smart devices, with potential for IoT home interconnection. The results provide a new perspective on how smart device users relate to key issues from European data protection legislation. The study shows that there are differences explained by gender, age and parental status in the perception of intrusiveness and responsibilities for ensuring the security of aggregated data through IoT solutions. The results also show that accessing certain types of data is perceived as being more intrusive than others, and that respondents rely on other users' reviews to learn how data protection is provided through the IoT device.

Suggested Citation

  • Irina Maiorescu & Larisa Gabudeanu & Alexandru - Lucian Vilcea & Gabriel - Cristian Sabou & Marian Dardala, 2021. "Intrusiveness and Data Protection in Iot Solutions for Smart Homes. Amfiteatru," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 429-429.
    • Handle: RePEc:aes:amfeco:v:23:y:2021:i:57:p:429
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3005.pdf
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    References listed on IDEAS

    as
    1. Carsten Maple, 2017. "Security and privacy in the internet of things," Journal of Cyber Policy, Taylor & Francis Journals, vol. 2(2), pages 155-184, May.
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    More about this item

    Keywords

    Internet of Things (IoT); GDPR; smart homes; smart devices; intrusiveness; data protection; data security;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • N44 - Economic History - - Government, War, Law, International Relations, and Regulation - - - Europe: 1913-

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