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Mutations in the Foodstuff Quality Perception of the New Consumers in Romania

Author

Listed:
  • Dorin Popescu

    (Academy of Economic Studies, Bucharest, Romania)

  • Mihai Negrea

    (Academy of Economic Studies, Bucharest, Romania)

  • Lelia Voinea

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

In the current context of the market, very complex and dynamic, we can observe the crystallization of a new generation of consumers, with a specific behavior and a particular manner of approaching the quality unlike the one of traditional consumer. The concept of quality, perceived by the traditional consumer in the classical, deterministic and objective sense, loses its facets nowadays and transcends into another dimension, in the vision of the new consumer, in which the perception of quality in a predominantly subjective manner, comes first. This paper presents the objectives of a research project that we intend to develop, in order to highlight the mutations that occurred in the foodstuff quality perception of the new consumers from Romania. We focused on foodstuff because it is a customary part of our daily lives, that shouldn’t be approached merely as a common factor for meeting physiological needs of macro and micro-nutrients, but from a holistic perspective in terms of its social and identity functions and the effects on individual health. Another important goal of the project is to improve the standard of education and culture in foodstuff consumption and to give to the new consumers from Romania the skills for an objective assessment of food quality. We believe that all these could lead to the conversion of the new consumers of foodstuff in ethical and responsible consumers.

Suggested Citation

  • Dorin Popescu & Mihai Negrea & Lelia Voinea, 2011. "Mutations in the Foodstuff Quality Perception of the New Consumers in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 771-779, November.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:771-779
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    References listed on IDEAS

    as
    1. Mihai Teodor Negrea, 2008. "Ethical Consumerism And The British Path," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 50-54, February.
    2. Sorin-George Toma & Costel Stanciu & Eugen Irimia, 2010. "Study on the Information Level of Pupils and Parents Regarding the Effects of Unhealthy Food Consumption," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 420-435, June.
    3. Horst Todt, 2009. "Some Aspects of the Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(Number Sp), pages 667-674, November.
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    Citations

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    Cited by:

    1. Dorin Vicentiu Popescu & Lelia Voinea & Mihai Teodor Negrea, 2015. "Nutritional Imbalance – Dominant Consumption Behaviour of Young People from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(S9), pages 1228-1228, November.
    2. Dorin Vicentiu Popescu & Lelia Voinea & Mihai Teodor Negrea, 2015. "Nutritional Imbalance – Dominant Consumption Behaviour of Young People from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1228-1228, November.
    3. Sadílek, Tomáš, 2020. "Utilization of Food Quality Labels Included in the European Union Quality Schemes," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(01), January.
    4. Lelia Voinea & Diana Maria Vrânceanu & Alina Filip & Dorin Vicențiu Popescu & Teodor Mihai Negrea & Răzvan Dina, 2019. "Research on Food Behavior in Romania from the Perspective of Supporting Healthy Eating Habits," Sustainability, MDPI, vol. 11(19), pages 1-26, September.

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    More about this item

    Keywords

    new consumer; quality perception; mutations; foodstuff; ethical consumerism;
    All these keywords.

    JEL classification:

    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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