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Research on Consumers’ Self-Protection through a Healthy Diet

Author

Listed:
  • Nicolae Istudor

    (Academy of Economic Studies, Bucharest, Romania)

  • Raluca Andreea Ion

    (Academy of Economic Studies, Bucharest, Romania)

  • Irina Elena Petrescu

Abstract

The article analyzes consumers’ concern for healthy food, emphasizing the role of the vegetarian diet. Studies on the topic are available world-wide; however, none of these focuses on the role of vegetarian diet within the concern for healthy food, in Romania. In answering this question, a qualitative research was carried out on the customers of a store that sells natural food products and products certified as organic. The results indicate that vegetarian diet has a central role within the wider concern for healthy food, endorsing arguments to support the assertion. Hence, propensities in the consumer concerns to turn to healthier diets were identified, based on a system that diminishes or eliminates meat based diets. The conclusion of the qualitative research is a premise for future development of quantitative research, assessing the dimensions of this phenomenon.

Suggested Citation

  • Nicolae Istudor & Raluca Andreea Ion & Irina Elena Petrescu, 2010. "Research on Consumers’ Self-Protection through a Healthy Diet," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 436-443, June.
    • Handle: RePEc:aes:amfeco:v:12:y:2010:i:28:p:436-443
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_974.pdf
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    Citations

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    Cited by:

    1. repec:aud:audfin:v:21:y:2019:i:50:p:209 is not listed on IDEAS
    2. Mirela Stoian & Dan Boboc, 2014. "A study on perspectives of organic farming and organic food market," International Conference on Competitiveness of Agro-food and Environmental Economy Proceedings, The Bucharest University of Economic Studies, vol. 3, pages 143-153.
    3. Dan Boboc & Adrian Laurentiu Ariciu & Raluca Andreea Ion, 2015. "Sustainable Consumption: Analysis of Consumers’ Perceptions about Using Private Brands in Food Retail," Sustainability, MDPI, vol. 7(7), pages 1-17, July.
    4. Stefan Bojnec & Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag & Carmen Valentina Radulescu, 2019. "Locally Produced Organic Food: Consumer Preferences," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 209-209, February.

    More about this item

    Keywords

    healthy food; consumer behaviour; market research; vegetarian diet; eating patterns; organic agro-food products; market strategy;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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