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Private Input Suppliers as Information Agents for Technology Adoption in Agriculture

Author

Listed:
  • Manzoor H. Dar
  • Alain de Janvry
  • Kyle Emerick
  • Elisabeth Sadoulet
  • Eleanor Wiseman

Abstract

Information frictions limit the adoption of new agricultural technologies in developing countries. Efforts to improve learning involve spreading information from government agents to farmers. We show that when compared to this government approach, informing private input suppliers in India about a new seed variety increases farmer-level adoption by over 50 percent. Suppliers become more proactive in informing potential customers and carrying the new variety. They induce increased adoption by those with higher returns from the technology. Being motivated by expanded sales offers the most likely motive for these results.

Suggested Citation

  • Manzoor H. Dar & Alain de Janvry & Kyle Emerick & Elisabeth Sadoulet & Eleanor Wiseman, 2024. "Private Input Suppliers as Information Agents for Technology Adoption in Agriculture," American Economic Journal: Applied Economics, American Economic Association, vol. 16(2), pages 219-248, April.
    • Handle: RePEc:aea:aejapp:v:16:y:2024:i:2:p:219-48
    DOI: 10.1257/app.20220037
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    More about this item

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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