IDEAS home Printed from https://ideas.repec.org/a/adp/ctftte/v5y2019i1p13-28.html
   My bibliography  Save this article

Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels

Author

Listed:
  • Shimaa Salah Sadek Sedek

    (Department of Advertising, Benha University, Egypt)

  • Nashwa Moustafa Nagy

    (Spinning, Department of Weaving and Knitting, Benha University, Egypt)

Abstract

Tourism is one of the top priorities of the country as a source of national income, Therefore, the State seeks to promote the tourism sector and its infrastructure. This study assumed that the use of graphics treatments for tourism advertising through the textile furnishing of hotels in coastal cities enriches their visual identity. Also, the synchronized presentation of tourism Ads along with specifically designed textile furnishings can play an active role in confirming the hotel distinctive identity.

Suggested Citation

  • Shimaa Salah Sadek Sedek & Nashwa Moustafa Nagy, 2019. "Employing Touristic Advertisement Treatments to Enrich the Visual Identity: A Study on Textile Design for Egyptian Coastal Hotels," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 5(1), pages 13-28, July.
    • Handle: RePEc:adp:ctftte:v:5:y:2019:i:1:p:13-28
    DOI: 10.19080/CTFTTE.2019.05.555653
    as

    Download full text from publisher

    File URL: https://juniperpublishers.com/ctftte/pdf/CTFTTE.MS.ID.555653.pdf
    Download Restriction: no
    File URL: https://juniperpublishers.com/ctftt/CTFTTE.MS.ID.555653.php
    Download Restriction: no
    File URL: https://libkey.io/10.19080/CTFTTE.2019.05.555653?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Laforet, Sylvie, 2008. "Size, strategic, and market orientation affects on innovation," Journal of Business Research, Elsevier, vol. 61(7), pages 753-764, July.
    2. Hassan Salehi & Morteza Farahbakhsh, 2014. "Tourism Advertisement Management and Effective Tools in Tourism Industry," International Journal of Geography and Geology, Conscientia Beam, vol. 3(10), pages 124-134.
    3. Hassan Salehi & Morteza Farahbakhsh, 2014. "Tourism Advertisement Management and Effective Tools in Tourism Industry," International Journal of Geography and Geology, Conscientia Beam, vol. 3(10), pages 124-134.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bruna Brogin & Maria Lúcia Leite Ribeiro Okimoto, 2019. "Co-Wear: Functional Fashion Co-Creation Method with People with Disabilities Enables the Development of Functional and Inclusive Fashion Garments," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 5(1), pages 29-36, August.
    2. Bergner, Sören Martin & Bräutigam, Rainer & Evers, Maria Theresia & Spengel, Christoph, 2017. "The use of SME tax incentives in the European Union," ZEW Discussion Papers 17-006, ZEW - Leibniz Centre for European Economic Research.
    3. Obeng, Efua, 2019. "Bullseye: An argument for effectively managing retail stakeholder relationships," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 327-335.
    4. Jose‐Maria Garcia‐Alvarez‐Coque & Francisco Mas‐Verdu & Mercedes Sanchez García, 2015. "Determinants of Agri‐food Firms’ Participation in Public Funded Research and Development," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 314-329, June.
    5. Dibrell, Clay & Craig, Justin B. & Hansen, Eric N., 2011. "How managerial attitudes toward the natural environment affect market orientation and innovation," Journal of Business Research, Elsevier, vol. 64(4), pages 401-407, April.
    6. Antonio L. Leal-Rodríguez & Gema Albort-Morant & Silvia Martelo-Landroguez, 0. "Links between entrepreneurial culture, innovation, and performance: The moderating role of family firms," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-17.
    7. Vishal K. Gupta & Gizem Atav & Dev K. Dutta, 2019. "Market orientation research: a qualitative synthesis and future research agenda," Review of Managerial Science, Springer, vol. 13(4), pages 649-670, August.
    8. Blommerde-Winters, Tadhg, 2022. "The roles of NSD performance and standardized service development processes in the performance of micro, small, and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 139(C), pages 56-68.
    9. Stefano Denicolai & Antonella Zucchella & Federico Moretti, 2018. "Not So Similar After All: Exploring The Diversity Of Strategic Orientations For Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-33, May.
    10. Juan A. Martínez-Román & Isidoro Romero, 2017. "Determinants of innovativeness in SMEs: disentangling core innovation and technology adoption capabilities," Review of Managerial Science, Springer, vol. 11(3), pages 543-569, July.
    11. Najafi-Tavani, Saeed & Sharifi, Hossein & Najafi-Tavani, Zhaleh, 2016. "Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity," Journal of Business Research, Elsevier, vol. 69(11), pages 5059-5064.
    12. Messeni Petruzzelli, Antonio & Ardito, Lorenzo & Savino, Tommaso, 2018. "Maturity of knowledge inputs and innovation value: The moderating effect of firm age and size," Journal of Business Research, Elsevier, vol. 86(C), pages 190-201.
    13. Pinget, Amandine, 2016. "Spécificités des déterminants des innovations environnementales : une approche appliquée aux PME [Specificities of determinants for environmental innovation : an approach applied to SMEs]," MPRA Paper 80108, University Library of Munich, Germany.
    14. Nathan Goldschlag & Elisabeth Perlman, 2017. "Business Dynamic Statistics of Innovative Firms," Working Papers 17-72, Center for Economic Studies, U.S. Census Bureau.
    15. Martínez-Román, Juan A. & Gamero, Javier & Tamayo, Juan A. & Delgado-González, Loreto, 2020. "Empirical analysis of organizational archetypes based on generation and adoption of knowledge and technologies," Technovation, Elsevier, vol. 96.
    16. Akçomak S. & Akdeve E. & Fındık D., 2013. "How do ICT firms in Turkey manage innovation? : diversity in expertise versus diversity in markets," MERIT Working Papers 2013-024, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    17. Rafael Becerra-Vicario & Daniel Ruiz-Palomo & Ana León-Gómez & José Manuel Santos-Jaén, 2023. "The Relationship between Innovation and the Performance of Small and Medium-Sized Businesses in the Industrial Sector: The Mediating Role of CSR," Economies, MDPI, vol. 11(3), pages 1-18, March.
    18. Randhawa, Krithika & Wilden, Ralf & Gudergan, Siegfried, 2021. "How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation," Journal of Business Research, Elsevier, vol. 130(C), pages 618-634.
    19. Minarelli, Francesca & Raggi, Meri & Viaggi, Davide, 2015. "Innovation in European food SMEs: determinants and links between types," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 4(1), pages 1-21, April.
    20. Leal-Rodríguez, Antonio Luis & Eldridge, Stephen & Roldán, José Luis & Leal-Millán, Antonio Genaro & Ortega-Gutiérrez, Jaime, 2015. "Organizational unlearning, innovation outcomes, and performance: The moderating effect of firm size," Journal of Business Research, Elsevier, vol. 68(4), pages 803-809.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:adp:ctftte:v:5:y:2019:i:1:p:13-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Robert Thomas (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.