IDEAS home Printed from https://ideas.repec.org/a/adi/ijbess/v5y2023i1p67-75.html
   My bibliography  Save this article

Seller loyalty of Shopee marketplace community: Community study in Shopee Bekasi campus

Author

Listed:
  • Susinta Triningsih

    (Universitas Pembangunan Nasional "Veteran" Jakarta)

  • Heri Iswanto

    (Universitas Pembangunan Nasional "Veteran" Jakarta)

  • Prasetyo Hadi

    (Universitas Pembangunan Nasional "Veteran" Jakarta)

Abstract

This study aims to analyse seller loyalty through community marketing and seller satisfaction. This study employs a method with a sample of 135 sellers from the Shopee Campus community in Bekasi. Research data were obtained through questionnaires distributed to the sample and analysed using SmartPLS 0.3. The results showed that community marketing significantly positively affected seller loyalty. Thus, community marketing has a significant positive effect on seller satisfaction. Moreover, seller satisfaction has a significant positive effect on seller loyalty. In contrast, community marketing through seller satisfaction positively affects seller loyalty.

Suggested Citation

  • Susinta Triningsih & Heri Iswanto & Prasetyo Hadi, 2023. "Seller loyalty of Shopee marketplace community: Community study in Shopee Bekasi campus," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 5(1), pages 67-75, January.
    • Handle: RePEc:adi:ijbess:v:5:y:2023:i:1:p:67-75
    DOI: 10.36096/ijbes.v5i1.388
    as

    Download full text from publisher

    File URL: https://bussecon.com/ojs/index.php/ijbes/article/view/388/201
    Download Restriction: no
    File URL: https://doi.org/10.36096/ijbes.v5i1.388
    Download Restriction: no
    File URL: https://libkey.io/10.36096/ijbes.v5i1.388?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mahmoud ABDEL HAMID SALEH & Abdulrahman ALTHONAYAN & Ayman ALHABIB & Essa ALRASHEEDI & Ghafar ALQAHTANI, 2015. "Customer Satisfaction and Brand Switching Intention: A Study of Mobile Services in Saudi Arabia," Expert Journal of Marketing, Sprint Investify, vol. 3(2), pages 62-72.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Khurram, Anoshay & Hashmi, Rabia & Khalid, Saaniya & Ali, Areesha & Khan, Muhammad Shams-UR-Rehman, 2020. "Why Do People Switch Mobile Platforms?," MPRA Paper 104639, University Library of Munich, Germany.
    2. Wu, Hung-Che & Ai, Chi-Han & Cheng, Ching-Chan, 2019. "Experiential quality, experiential psychological states and experiential outcomes in an unmanned convenience store," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 409-420.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:adi:ijbess:v:5:y:2023:i:1:p:67-75. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ibihutr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.