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Identification of Success Factors for Mirzapur Web Series

Author

Listed:
  • Prateek Khanna

    (Shambhunath Group of Institutions)

  • Mayank Malviya

    (Shambhunath Group of Institutions)

Abstract

With the emergence of web series in the Indian market, there has been increasing in the viewership among youth. This study focuses on the statistical technique using the factor analysis on constructing the success factors of the Mirzapur web series. The data were collected using a survey questionnaire, and the methodologies used were descriptive statistics and factor analysis. SPSS 20 was used to perform for statistical analysis of the data. The target age group respondents for this study were 18-35 years of age. The results showed some factors were successfully constructed using factor analysis and identifying the success factors of the Mirzapur web series; which is series surrounded with Kaleen bhaiya character, violence, politics, and aggression was the factor why this Mirzapur web series was a great hit, web series like Mirzapur are the future of entertainment industries, availability of the internet and low cost, reflecting the real culture of Mirzapur, language used in the web series similar to the language used in Mirzapur. There are currently more than 500 million people in India, who are online, and it will expand in the future as people are accepting the Internet as a medium for entertainment. This study helps entertainment industries, especially for the upcoming web series.

Suggested Citation

  • Prateek Khanna & Mayank Malviya, 2020. "Identification of Success Factors for Mirzapur Web Series," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 21-27, October.
    • Handle: RePEc:acg:managt:v:8:y:2020:i:2:p:21-27
    DOI: 10.34293/management.v8i2.3351
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    References listed on IDEAS

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    1. Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
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