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Embracing Green Technology Innovation Through Strategic Human Resource Management: A Case of an Automotive Company

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  • Reihaneh Montazeri Shatouri
  • Rosmini Omar
  • Kunio Igusa
  • de São Pedro Filho Flávio

Abstract

What makes a technological innovation successful for an industry? This study examines how green technology innovation is impacted by strategic management of the human resource in firms. The value of this study lies in its intention to explain the needs to effectively blend people matters first before endeavouring technologies. We focus on Malaysia’s leading automobile manufacturer, Proton which currently embarks on smart green initiatives in its product development. The quantitative survey identifies potential challenges of Proton’s human resource management that may infringe green technology process. Our findings confirm the effects of strategic human resource management system on adopting the green technology innovation. The most important factors affecting the implementation of green technology include knowledge application, team development, knowledge sharing, performance-based reward and training of before and during the process of embracing the new technology.

Suggested Citation

  • Reihaneh Montazeri Shatouri & Rosmini Omar & Kunio Igusa & de São Pedro Filho Flávio, 2013. "Embracing Green Technology Innovation Through Strategic Human Resource Management: A Case of an Automotive Company," American Journal of Economics and Business Administration, Science Publications, vol. 5(2), pages 65-73, December.
    • Handle: RePEc:abk:jajeba:ajebasp.2013.65.73
    DOI: 10.3844/ajebasp.2013.65.73
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    References listed on IDEAS

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    1. Tavakkoli-Moghaddam, Reza & Ale Ebrahim, Nader & Golnam, Arash & Vasei, M. & Ghazizadeh-Moghaddam, Ali, 2006. "Analysis of Opportunities and Challenges for R&D Management and the Role of the R&D Society for its Improvement – A Case Study in Iran," MPRA Paper 28119, University Library of Munich, Germany, revised 07 Jun 2006.
    2. W. Edwards Deming, 2000. "Out of the Crisis," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262541157, April.
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    4. Lau, Chung-Ming & Ngo, Hang-Yue, 2004. "The HR system, organizational culture, and product innovation," International Business Review, Elsevier, vol. 13(6), pages 685-703, December.
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    Cited by:

    1. José F. Molina-Azorin & Maria D. López-Gamero & Juan José Tarí & Jorge Pereira-Moliner & Eva M. Pertusa-Ortega, 2021. "Environmental Management, Human Resource Management and Green Human Resource Management: A Literature Review," Administrative Sciences, MDPI, vol. 11(2), pages 1-17, May.
    2. Sumrin, Samina & Gupta, Suraksha & Asaad, Yousra & Wang, Yichuan & Bhattacharya, Saurabh & Foroudi, Pantea, 2021. "Eco-innovation for environment and waste prevention," Journal of Business Research, Elsevier, vol. 122(C), pages 627-639.

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