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Avaliação da aplicabilidade do technology readiness index (tri) para a adoção de produtos e serviços baseados em tecnologia

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  • Rosana Vieira de Souza
  • Fernando Bins Luce

Abstract

Technology-readiness refers to people's propensity to adopt technological products and services. The construct can be viewed as an overall state of mind resulting from mental drivers and inhibitors related to the optimism, innovativeness, discomfort and insecurity. Technology Readiness Index (TRI) is the scale developed by Parasuraman (2000) and Parasuraman and Colby (2001) for measurement of the consumers' technology-readiness. The main purpose of this study is to evaluate the applicability of TRI in the brazilian context through the replication of the scale to a sample of 731 consumers. The quality of TRI was proven by confirmatory-factor analysis through confirmatory modeling strategy. Such evaluation was complemented with the exam of the association between respondents' TRI scores and their answers to a number of questions pertaining to ownership and use of technology-based products and services. This study offers some evidences of TRI's ability to discriminate well between users and nonusers of these products and to predict adoption behaviors, but suggest there is a need for new studies about the factor structure of the technology readiness construct.

Suggested Citation

  • Rosana Vieira de Souza & Fernando Bins Luce, 2005. "Avaliação da aplicabilidade do technology readiness index (tri) para a adoção de produtos e serviços baseados em tecnologia," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 9(3), pages 121-141.
    • Handle: RePEc:abg:anprac:v:9:y:2005:i:3:396
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