IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v27y2023i21555.html
   My bibliography  Save this article

Like, Share, and React: Twitter Capture for Research and Corporate Decisions

Author

Listed:
  • Djeison Siedschlag
  • Jeferson Lana
  • Roberto Gonçalves Augusto Junior
  • Rosilene Marcon

Abstract

Context: social media have an immense amount of information, being a space for its dissemination. Individuals, online connections, are able to filter or give visibility to certain information, to the detriment of others. The central problem lies in monitoring posts and reactions aimed at corporate actions and strategies. In addition to this monitoring, companies can make decisions based on the data collected. Objective: to develop and structure a social media management tool. Methods: to achieve the general objective, the article was developed in three main steps. The first was to suggest a free software script for capturing and initial analysis of Twitter posts. The second step was to categorize this analysis and identify resources and competencies needed by companies. Finally, actions to be taken by companies for social media management were suggested. Results: the developed script enabled the automated extraction of data, which were stored in a database for analysis and management of online interactions. The actions were proposed based on the case study developed. Conclusions: in the practical field, this study contributes to the process of extracting data from Twitter by proposing a new script for capturing data, identifying the main categories of influence of digital activists and monitoring social media through strategic actions. By demonstrating that the script is effective in extracting data, it is possible to carry out further studies and implement the social media management monitoring process.

Suggested Citation

  • Djeison Siedschlag & Jeferson Lana & Roberto Gonçalves Augusto Junior & Rosilene Marcon, 2023. "Like, Share, and React: Twitter Capture for Research and Corporate Decisions," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 27(Vol. 27 N), pages 220008-2200.
    • Handle: RePEc:abg:anprac:v:27:y:2023:i:2:1555
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1555
    Download Restriction: no
    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1555/1845
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lian Fen Lee & Amy P. Hutton & Susan Shu, 2015. "The Role of Social Media in the Capital Market: Evidence from Consumer Product Recalls," Journal of Accounting Research, Wiley Blackwell, vol. 53(2), pages 367-404, May.
    2. Michela Arnaboldi & Cristiano Busco & Suresh Cuganesan, 2017. "Accounting, accountability, social media and big data: revolution or hype?," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 30(4), pages 762-776, May.
    3. repec:eme:aaaj00:aaaj-03-2017-2880 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Faten F. Kharbat & Yezen Kannan & Kimberly Gleason & Amer Qasim, 2024. "Corporate communication during the COVID-19 crisis in a multicultural environment: culture and tweet impact," Electronic Commerce Research, Springer, vol. 24(1), pages 675-709, March.
    2. Knudsen, Dan-Richard, 2020. "Elusive boundaries, power relations, and knowledge production: A systematic review of the literature on digitalization in accounting," International Journal of Accounting Information Systems, Elsevier, vol. 36(C).
    3. Majumdar, Adrija & Bose, Indranil, 2019. "Do tweets create value? A multi-period analysis of Twitter use and content of tweets for manufacturing firms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 1-11.
    4. Cong, Yunyu & Sun, Fangfang & Wang, Fusheng & Ye, Qiang, 2022. "Information assimilation and stock return synchronicity: Evidence from an investor relations management platform," Emerging Markets Review, Elsevier, vol. 53(C).
    5. Ágnes Szukits, 2022. "The illusion of data-driven decision making – The mediating effect of digital orientation and controllers’ added value in explaining organizational implications of advanced analytics," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 33(3), pages 403-446, September.
    6. Costello, Anna M. & Down, Andrea K. & Mehta, Mihir N., 2020. "Machine + man: A field experiment on the role of discretion in augmenting AI-based lending models," Journal of Accounting and Economics, Elsevier, vol. 70(2).
    7. Kim, Bumjoon & Koo, Minjae, 2024. "Managerial ability and firm’s tweeting activity," Research in International Business and Finance, Elsevier, vol. 69(C).
    8. Karel Hrazdil & Deniz Anginer & Jiyuan Li & Ray Zhang, 2024. "Climate Reputation and Bank Loan Contracting," Journal of Business Ethics, Springer, vol. 192(4), pages 875-896, July.
    9. Femg, Xunan & Johansson, Anders C., 2019. "News or Noise? The Information Content of Social Media in China," Stockholm School of Economics Asia Working Paper Series 2019-52, Stockholm School of Economics, Stockholm China Economic Research Institute.
    10. Davide Giacomini & Paola Zola & Diego Paredi & Mario Mazzoleni, 2020. "Environmental disclosure and stakeholder engagement via social media: State of the art and potential in public utilities," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1552-1564, July.
    11. Domenica Lavorato & Palmira Piedepalumbo, 2023. "How Smart Technologies Affect the Decision-Making and Control System of Food and Beverage Companies—A Case Study," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    12. Seyla Rizky Amelia & Miranti Kartika Dewi, 2021. "How a nonprofit organization delivers online accountability through social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 317-334, September.
    13. Kim, Jongkyum & Lim, Jee-Hae & Yoon, Kyunghee, 2022. "How do the content, format, and tone of Twitter-based corporate disclosure vary depending on earnings performance?," International Journal of Accounting Information Systems, Elsevier, vol. 47(C).
    14. Mohamed Saeudy & Ali Meftah Gerged & Khaldoon Albitar, 2022. "Accounting Perspectives on The Business Value of Big Data During and Beyond The COVID-19 Pandemic," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(2), pages 174-199, June.
    15. Nan Li, 2025. "Labor market peer firms: understanding firms’ labor market linkages through employees’ internet “also viewed” firms," Review of Accounting Studies, Springer, vol. 30(1), pages 384-435, March.
    16. Le Lin & Ke Liao & Deren Xie, 2023. "When Investors Speak, Do Firms Listen? The Role of Investors' Dividend‐related Complaints from Online Earnings Communication Conferences," Abacus, Accounting Foundation, University of Sydney, vol. 59(1), pages 32-75, March.
    17. Jinsil Kim & Miranda J. Welbourne Eleazar & Seung‐Hyun Lee, 2024. "The influence of media scrutiny on firms' strategic eschewal of lobbying," Strategic Management Journal, Wiley Blackwell, vol. 45(11), pages 2340-2367, November.
    18. Md Miran Hossain & Babak Mammadov & Hamid Vakilzadeh, 2022. "Wisdom of the crowd and stock price crash risk: evidence from social media," Review of Quantitative Finance and Accounting, Springer, vol. 58(2), pages 709-742, February.
    19. Cade, Nicole L., 2018. "Corporate social media: How two-way disclosure channels influence investors," Accounting, Organizations and Society, Elsevier, vol. 68, pages 63-79.
    20. Adriana Tiron-Tudor & Delia Deliu, 2021. "Big Data’s Disruptive Effect on Job Profiles: Management Accountants’ Case Study," JRFM, MDPI, vol. 14(8), pages 1-26, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:27:y:2023:i:2:1555. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.