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Do cultural differences affect voluntary payment decisions? Evidence from guided tours

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  • Anna Kukla-Gryz

    (Faculty of Economic Sciences, University of Warsaw; ; Group for Research in Applied Economics (GRAPE))

  • Peter Szewczyk

    (Faculty of Economic Sciences, University of Warsaw; ; Group for Research in Applied Economics (GRAPE))

  • Katarzyna Zagórska

    (Faculty of Economic Sciences, University of Warsaw; ; Group for Research in Applied Economics (GRAPE))

Abstract

We provide an empirical explanation for cross-country differences in the size of the voluntary payments made for a good offered in a Pay-What-You-Want payment scheme. Using a sample of almost 500 international travellers from 50 nations participating in a guided tour that uses a voluntary payment method, we analyse the relationship between the size of the average voluntary payments and national values defined by Hofstede’s Cultural Dimensions (1983) as well as selected values from the World Value Survey (WVS). Strong correlations between certain cultural values and average payment sizes are found.

Suggested Citation

  • Anna Kukla-Gryz & Peter Szewczyk & Katarzyna Zagórska, 2018. "Do cultural differences affect voluntary payment decisions? Evidence from guided tours," Working Papers 2018-06, Faculty of Economic Sciences, University of Warsaw.
    • Handle: RePEc:war:wpaper:2018-06
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    File URL: https://www.wne.uw.edu.pl/index.php/download_file/4097/
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    pay what you want; cultural dimensions; pricing strategies; participative pricing;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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