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Springer

Marketing Letters

Contact information of Springer:
Web page: http://www.springerlink.com/link.asp?id=100312

Editor: Randolph E. Bucklin
Editor: Joel E. Urbany
For technical questions regarding this series, please contact (Christopher F. Baum)
Series handle: repec:kap:mktlet

2009, Volume 20, Issue 3

209-225 Consideration, choice, and classifying loyalty
by Andres Terech & Randolph Bucklin & Donald Morrison [Downloadable! (restricted)]
227-243 Private labels and new product development
by Chyi-Mei Chen & Shan-Yu Chou & Lu Hsiao & I-Huei Wu [Downloadable! (restricted)]
245-261 The effect of experience on Internet auction bidding dynamics
by Xin Wang & Ye Hu [Downloadable! (restricted)]
263-276 An investigation into gambling purchases using the NBD and NBD–Dirichlet models
by Desmond Lam & Richard Mizerski [Downloadable! (restricted)]
277-293 Competitive reasons for the Name-Your-Own-Price channel
by Scott Fay [Downloadable! (restricted)]
295-311 The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance
by Omar Merlo & Seigyoung Auh [Downloadable! (restricted)]
313-326 Gender differences in new brand name response
by Richard Klink [Downloadable! (restricted)]

2009, Volume 20, Issue 2

107-124 Manufacturer-owned retail stores
by Yusong Wang & David Bell & V. Padmanabhan [Downloadable! (restricted)]
125-138 The impact of customer-specific marketing expenses on customer retention and customer profitability
by Sander Triest & Maurice Bun & Erik Raaij & Maarten Vernooij [Downloadable! (restricted)]
139-154 Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms
by James Brown & Stephan Grzeskowiak & Chekitan Dev [Downloadable! (restricted)]
155-167 The time-harried shopper: Exploring the differences between maximizers and satisficers
by Tilottama Chowdhury & S. Ratneshwar & Praggyan Mohanty [Downloadable! (restricted)]
169-182 The impact of title event sponsorship announcements on shareholder wealth
by John Clark & T. Cornwell & Stephen Pruitt [Downloadable! (restricted)]
183-196 Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing
by Ian Sinapuelas & William Robinson [Downloadable! (restricted)]
197-208 The effect of incidental out-of-stock options on preferences
by Thomas Kramer & Ryall Carroll [Downloadable! (restricted)]

2009, Volume 20, Issue 1

1-14 Business students’ attitudes toward unethical behavior: A multi-country comparison
by Victoria Crittenden & Richard Hanna & Robert Peterson [Downloadable! (restricted)]
15-29 A model of the role of free drug samples in physicians’ prescription decisions
by Kissan Joseph & Murali Mantrala [Downloadable! (restricted)]
31-44 Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale
by Kenneth Manning & William Bearden & Kelly Tian [Downloadable! (restricted)]
45-60 Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
by Julie Sneath & Russell Lacey & Pamela Kennett-Hensel [Downloadable! (restricted)]
61-74 Supplier price concessions: A longitudinal empirical study
by John Henke & Sengun Yeniyurt & Chun Zhang [Downloadable! (restricted)]
75-89 Familiarity and competence diversity in new product development teams: Effects on new product performance
by Christophe Haon & David Gotteland & Marianela Fornerino [Downloadable! (restricted)]
91-103 Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products
by Tripat Gill & Jing Lei [Downloadable! (restricted)]
105-106 Towards a brain-to-society systems model of individual choice
by Laurette Dubé & Antoine Bechara & Ulf Böckenholt & Asim Ansari & Alain Dagher & Mark Daniel & Wayne DeSarbo & Lesley Fellows & Ross Hammond & Terry Huang & Scott Huettel & Yan Kestens & Bärbel Knäuper & Peter Kooreman & Douglas Moore & Ale Smidts [Downloadable! (restricted)]

2008, Volume 19, Issue 3

183-199 Choice under restrictions
by Simona Botti & Susan Broniarczyk & Gerald Häubl & Ron Hill & Yanliu Huang & Barbara Kahn & Praveen Kopalle & Donald Lehmann & Joe Urbany & Brian Wansink [Downloadable! (restricted)]
201-213 Challenges and opportunities in high-dimensional choice data analyses
by Prasad Naik & Michel Wedel & Lynd Bacon & Anand Bodapati & Eric Bradlow & Wagner Kamakura & Jeffrey Kreulen & Peter Lenk & David Madigan & Alan Montgomery [Downloadable! (restricted)]
215-228 Behavioral frontiers in choice modeling
by Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait [Downloadable! (restricted)]
229-239 Reinforcement versus balance response in sequential choice
by Joel Huber & Kelly Goldsmith & Cassie Mogilner [Downloadable! (restricted)]
241-254 A theoretical framework for goal-based choice and for prescriptive analysis
by Kurt Carlson & Chris Janiszewski & Ralph Keeney & David Krantz & Howard Kunreuther & Mary Luce & J. Russo & Stijn Osselaer & Detlof Winterfeldt [Downloadable! (restricted)]
255-267 Sequential sampling models of choice: Some recent advances
by Thomas Otter & Joe Johnson & Jörg Rieskamp & Greg Allenby & Jeff Brazell & Adele Diederich & J. Hutchinson & Steven MacEachern & Shiling Ruan & Jim Townsend [Downloadable! (restricted)]
269-285 Risk, uncertainty and discrete choice models
by Andre Palma & Moshe Ben-Akiva & David Brownstone & Charles Holt & Thierry Magnac & Daniel McFadden & Peter Moffatt & Nathalie Picard & Kenneth Train & Peter Wakker & Joan Walker [Downloadable! (restricted)]
287-304 Modeling social interactions: Identification, empirical methods and policy implications
by Wesley Hartmann & Puneet Manchanda & Harikesh Nair & Matthew Bothner & Peter Dodds & David Godes & Kartik Hosanagar & Catherine Tucker [Downloadable! (restricted)]
305-321 Putting one-to-one marketing to work: Personalization, customization, and choice
by Neeraj Arora & Xavier Dreze & Anindya Ghose & James Hess & Raghuram Iyengar & Bing Jing & Yogesh Joshi & V. Kumar & Nicholas Lurie & Scott Neslin & S. Sajeesh & Meng Su & Niladri Syam & Jacquelyn Thomas & Z. Zhang [Downloadable! (restricted)]
323-336 Towards a brain-to-society systems model of individual choice
by Laurette Dubé & Antoine Bechara & Ulf Böckenholt & Asim Ansari & Alain Dagher & Mark Daniel & Wayne DeSarbo & Lesley Fellows & Ross Hammond & Terry Huang & Scott Huettel & Yan Kestens & Bärbel Knäuper & Peter Kooreman & Douglas Moore & Ale Smidts [Downloadable! (restricted)]
337-354 Beyond conjoint analysis: Advances in preference measurement
by Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao [Downloadable! (restricted)]
355-365 Decision making and brand choice by older consumers
by Catherine Cole & Gilles Laurent & Aimee Drolet & Jane Ebert & Angela Gutchess & Raphaëlle Lambert-Pandraud & Etienne Mullet & Michael Norton & Ellen Peters [Downloadable! (restricted)]
367-382 Measuring long-run marketing effects and their implications for long-run marketing decisions
by Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun [Downloadable! (restricted)]
383-397 How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
by Rebecca Ratner & Dilip Soman & Gal Zauberman & Dan Ariely & Ziv Carmon & Punam Keller & B. Kim & Fern Lin & Selin Malkoc & Deborah Small & Klaus Wertenbroch [Downloadable! (restricted)]
399-416 Discrete choice models of firms’ strategic decisions
by Michaela Draganska & Sanjog Misra & Victor Aguirregabiria & Pat Bajari & Liran Einav & Paul Ellickson & Dan Horsky & Sridhar Narayanan & Yesim Orhun & Peter Reiss & Katja Seim & Vishal Singh & Raphael Thomadsen & Ting Zhu [Downloadable! (restricted)]
417-429 Experiments on strategic choices and markets
by Wilfred Amaldoss & Teck-Hua Ho & Aradhna Krishna & Kay-Yut Chen & Preyas Desai & Ganesh Iyer & Sanjay Jain & Noah Lim & John Morgan & Ryan Oprea & Joydeep Srivasatava [Downloadable! (restricted)]
431-448 Competition between auctions
by Ernan Haruvy & Peter Popkowski Leszczyc & Octavian Carare & James Cox & Eric Greenleaf & Wolfgang Jank & Sandy Jap & Young-Hoon Park & Michael Rothkopf [Downloadable! (restricted)]

2008, Volume 19, Issue 2

79-92 Empathetic responses to advertising: Testing a network of antecedents and consequences
by Todd Mooradian & Kurt Matzler & Lisa Szykman [Downloadable! (restricted)]
93-107 Product uniqueness as a driver of customer utility in mass customization
by Nikolaus Franke & Martin Schreier [Downloadable! (restricted)]
109-124 Image feedback effects of brand extensions: Evidence from a longitudinal field study
by Franziska Völckner & Henrik Sattler & Gwen Kaufmann [Downloadable! (restricted)]
125-139 Framing effects in mixed price bundling
by Timothy Gilbride & Joseph Guiltinan & Joel Urbany [Downloadable! (restricted)]
141-155 Hierarchical Bayesian conjoint models incorporating measurement uncertainty
by John Liechty & Duncan Fong & Eelko Huizingh & Arnaud Bruyn [Downloadable! (restricted)]
157-170 Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application
by Leonard Paas & Klaas Sijtsma [Downloadable! (restricted)]
171-181 Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics
by Junji Xiao [Downloadable! (restricted)]

2008, Volume 19, Issue 1

1-12 Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
by Robert Krider & Tieshan Li & Yong Liu & Charles Weinberg [Downloadable! (restricted)]
13-23 The impact of offshored and outsourced call service centers on customer appraisals
by Neeraj Bharadwaj & Anne Roggeveen [Downloadable! (restricted)]
25-38 Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
by Wei Lim & Joo Lee-Partridge & Soo Tan [Downloadable! (restricted)]
39-50 Getting too personal: Reactance to highly personalized email solicitations
by Tiffany White & Debra Zahay & Helge Thorbjørnsen & Sharon Shavitt [Downloadable! (restricted)]
51-63 Incentives for sales agents after the advent of the internet
by Christian Pfeil & Thorsten Posselt & Nils Maschke [Downloadable! (restricted)]
65-77 The influence of product involvement on consumers’ interactive processes in interactive television
by Shalom Levy & Israel Nebenzahl [Downloadable! (restricted)]

2007, Volume 18, Issue 4

211-221 Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
by Aimee Drolet & Patti Williams & Loraine Lau-Gesk [Downloadable! (restricted)]
223-236 Compromising the compromise effect: Brands matter
by Francisca Sinn & Sandra Milberg & Leonardo Epstein & Ronald Goodstein [Downloadable! (restricted)]
237-247 The relationship between FSI advertising style and coupon redemption
by Harper Roehm & Michelle Roehm [Downloadable! (restricted)]
249-264 Quality of past performance: Impact on consumers’ responses to service failure
by Rodolfo Vázquez-Casielles & Ana del Río-Lanza & Ana Díaz-Martín [Downloadable! (restricted)]
265-278 Organizational identification as a determinant of customer orientation in service organizations
by Jan Wieseke & Johannes Ullrich & Oliver Christ & Rolf Dick [Downloadable! (restricted)]
279-291 The impact of a product’s country-of-origin on compromise and attraction effects
by Shih-Chieh Chuang & HsiuJu Yen [Downloadable! (restricted)]

2007, Volume 18, Issue 3

135-148 Category management, product assortment, and consumer welfare
by Shailendra Gajanan & Suman Basuroy & Srinath Beldona [Downloadable! (restricted)]
149-164 Leveraging brand equity to attract human capital
by Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen [Downloadable! (restricted)]
165-179 Nonverbal cues-based first impressions: Impression formation through exposure to static images
by Rebecca Walker Naylor [Downloadable! (restricted)]
181-196 The price-perceived quality relationship: A meta-analytic review and assessment of its determinants
by Franziska Völckner & Julian Hofmann [Downloadable! (restricted)]
197-209 Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective
by Brett Martin & Ekant Veer & Simon Pervan [Downloadable! (restricted)]

2007, Volume 18, Issue 1

1-14 The positive and negative effects of inventory on category purchase: An empirical analysis
by David Bell & Yasemin Boztuğ [Downloadable! (restricted)]
15-30 Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
by Martin Schreier & Stefan Oberhauser & Reinhard Prügl [Downloadable! (restricted)]
31-44 Strategy and response to purchase intention questions
by Jayson Lusk & Leatta McLaughlin & Sara Jaeger [Downloadable! (restricted)]
45-59 Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience
by Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego [Downloadable! (restricted)]
61-72 Brand extension naming strategies: An exploratory study of the impact of brand traits
by Wilfried Vanhonacker [Downloadable! (restricted)]
73-84 On dynamic selection of households for direct marketing based on Markov chain models with memory
by Pieter Otter [Downloadable! (restricted)]
85-99 Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses
by Carolyn Bonifield & Catherine Cole [Downloadable! (restricted)]
101-116 The influence of TV viewing on consumers' body images and related consumption behavior
by Martin Eisend & Jana Möller [Downloadable! (restricted)]
117-133 Shelf sequence and proximity effects on online grocery choices
by Els Breugelmans & Katia Campo & Els Gijsbrechts [Downloadable! (restricted)]

2006, Volume 17, Issue 4

243-254 When giving some away makes sense to jump-start the diffusion process
by Donald Lehmann & Mercedes Esteban-Bravo [Downloadable! (restricted)]
255-268 The no-choice option and dual response choice designs
by Jeff Brazell & Christopher Diener & Ekaterina Karniouchina & William Moore & Válerie Séverin & Pierre-Francois Uldry [Downloadable! (restricted)]
269-279 The consumer as advocate: Self-relevance, culture, and word-of-mouth
by Cindy Chung & Peter Darke [Downloadable! (restricted)]
281-294 Personal loan users’ mental integration of payment and consumption
by Bernadette Kamleitner & Erich Kirchler [Downloadable! (restricted)]
295-310 Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments
by John Rose & Iain Black [Downloadable! (restricted)]
311-321 “Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
by Hyeong Kim & Thomas Kramer [Downloadable! (restricted)]
323-331 Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
by Singfat Chu & Hean Keh [Downloadable! (restricted)]

2006, Volume 17, Issue 3

167-180 The effects of discussion and question wording on self and proxy reports of behavioral frequencies
by Barbara Bickart & Joan Phillips & Johnny Blair [Downloadable! (restricted)]
181-192 Measuring and managing the essence of a brand personality
by Johan Rekom & Gabriele Jacobs & Peeter Verlegh [Downloadable! (restricted)]
193-203 The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices
by Hyeong Kim & Thomas Kramer [Downloadable! (restricted)]
205-219 Can good marketing carry a bad product? Evidence from the motion picture industry
by Thorsten Hennig-Thurau & Mark Houston & Shrihari Sridhar [Downloadable! (restricted)]
221-238 A latent structure factor analytic approach for customer satisfaction measurement
by Jianan Wu & Wayne DeSarbo & Pu-Ju Chen & Yao-Yi Fu [Downloadable! (restricted)]

2006, Volume 17, Issue 2

79-89 Some antecedents and outcomes of brand love
by Barbara Carroll & Aaron Ahuvia [Downloadable! (restricted)]
91-102 An exploratory analysis of the determinants of cooperative advertising participation rates
by Matthew Nagler [Downloadable! (restricted)]
103-117 “I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation
by Andrew Gershoff & Ashesh Mukherjee & Anirban Mukhopadhyay [Downloadable! (restricted)]
119-136 Comparing the generalizability of online and mail surveys in cross-national service quality research
by Elisabeth Deutskens & Ad Jong & Ko Ruyter & Martin Wetzels [Downloadable! (restricted)]
137-149 An empirical comparison of methods for measuring consumers’ willingness to pay
by Franziska Voelckner [Downloadable! (restricted)]
151-162 Interaction between two types of information on reactions to delays
by Michael Hui & Alan Tse & Lianxi Zhou [Downloadable! (restricted)]

2005, Volume 16, Issue 3

173-182 Choice Research: A Wealth of Perspectives
by Dipankar Chakravarti & Atanu Sinha & Jaewhan Kim [Downloadable! (restricted)]
183-196 Statistical Analysis of Choice Experiments and Surveys
by Daniel McFadden & Albert Bemmaor & Francis Caro & Jeff Dominitz & Byung-Hill Jun & Arthur Lewbel & Rosa Matzkin & Francesca Molinari & Norbert Schwarz & Robert Willis & Joachim Winter [Downloadable! (restricted)]
197-208 Adjusting Choice Models to Better Predict Market Behavior
by Greg Allenby & Geraldine Fennell & Joel Huber & Thomas Eagle & Tim Gilbride & Dan Horsky & Jaehwan Kim & Peter Lenk & Rich Johnson & Elie Ofek & Bryan Orme & Thomas Otter & Joan Walker [Downloadable! (restricted)]
209-224 Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
by Jean-Pierre Dubé & K. Sudhir & Andrew Ching & Gregory Crawford & Michaela Draganska & Jeremy Fox & Wesley Hartmann & Günter Hitsch & V. Viard & Miguel Villas-Boas & Naufel Vilcassim [Downloadable! (restricted)]
225-237 Theory-Driven Choice Models
by Tülin Erdem & Kannan Srinivasan & Wilfred Amaldoss & Patrick Bajari & Hai Che & Teck Ho & Wes Hutchinson & Michael Katz & Michael Keane & Robert Meyer & Peter Reiss [Downloadable! (restricted)]
239-254 Models of Multi-Category Choice Behavior
by P. Seetharaman & Siddhartha Chib & Andrew Ainslie & Peter Boatwright & Tat Chan & Sachin Gupta & Nitin Mehta & Vithala Rao & Andrei Strijnev [Downloadable! (restricted)]
255-265 Recent Progress on Endogeneity in Choice Modeling
by Jordan Louviere & Kenneth Train & Moshe Ben-Akiva & Chandra Bhat & David Brownstone & Trudy Cameron & Richard Carson & J. Deshazo & Denzil Fiebig & William Greene & David Hensher & Donald Waldman [Downloadable! (restricted)]
267-278 Spatial Models in Marketing
by Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang [Downloadable! (restricted)]
279-291 Choice Models and Customer Relationship Management
by Wagner Kamakura & Carl Mela & Asim Ansari & Anand Bodapati & Pete Fader & Raghuram Iyengar & Prasad Naik & Scott Neslin & Baohong Sun & Peter Verhoef & Michel Wedel & Ron Wilcox [Downloadable! (restricted)]
293-308 Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
by Puneet Manchanda & Dick Wittink & Andrew Ching & Paris Cleanthous & Min Ding & Xiaojing Dong & Peter Leeflang & Sanjog Misra & Natalie Mizik & Sridhar Narayanan & Thomas Steenburgh & Jaap Wieringa & Marta Wosinska & Ying Xie [Downloadable! (restricted)]
309-320 Choice in Interactive Environments
by Joel Steckel & Russell Winer & Randolph Bucklin & Benedict Dellaert & Xavier Drèze & Gerald Häubl & Sandy Jap & John Little & Tom Meyvis & Alan Montgomery & Arvind Rangaswamy [Downloadable! (restricted)]
321-333 A New Look at Constructed Choice Processes
by Dale Griffin & Wendy Liu & Uzma Khan [Downloadable! (restricted)]
335-346 Choice Based on Goals
by Stijn Osselaer & Suresh Ramanathan & Margaret Campbell & Joel Cohen & Jeannette Dale & Paul Herr & Chris Janiszewski & Arie Kruglanski & Angela Lee & Stephen Read & J. Russo & Nader Tavassoli [Downloadable! (restricted)]
347-360 The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?
by Dilip Soman & George Ainslie & Shane Frederick & Xiuping Li & John Lynch & Page Moreau & Andrew Mitchell & Daniel Read & Alan Sawyer & Yaacov Trope & Klaus Wertenbroch & Gal Zauberman [Downloadable! (restricted)]
361-373 Incorporating Behavioral Anomalies in Strategic Models
by Chakravarthi Narasimhan & Chuan He & Eric Anderson & Lyle Brenner & Preyas Desai & Dmitri Kuksov & Paul Messinger & Sridhar Moorthy & Joseph Nunes & Yuval Rottenstreich & Richard Staelin & George Wu & Z. Zhang [Downloadable! (restricted)]
375-386 Decision Neuroscience
by Baba Shiv & Antoine Bechara & Irwin Levin & Joseph Alba & James Bettman & Laurette Dube & Alice Isen & Barbara Mellers & Ale Smidts & Susan Grant & A. Mcgraw [Downloadable! (restricted)]
387-399 Decision Strategy and Structure in Households: A “Groups” Perspective
by Wiktor Adamowicz & Michel Hanemann & Joffre Swait & Reed Johnson & David Layton & Michel Regenwetter & Torsten Reimer & Robert Sorkin [Downloadable! (restricted)]
401-413 Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions
by Amar Cheema & Peter Leszczyc & Rajesh Bagchi & Richard Bagozzi & James Cox & Utpal Dholakia & Eric Greenleaf & Amit Pazgal & Michael Rothkopf & Michael Shen & Shyam Sunder & Robert Zeithammer [Downloadable! (restricted)]
415-428 The Firm's Management of Social Interactions
by David Godes & Dina Mayzlin & Yubo Chen & Sanjiv Das & Chrysanthos Dellarocas & Bruce Pfeiffer & Barak Libai & Subrata Sen & Mengze Shi & Peeter Verlegh [Downloadable! (restricted)]
429-441 Cognition, Persuasion and Decision Making in Older Consumers
by Carolyn Yoon & Gilles Laurent & Helene Fung & Richard Gonzalez & Angela Gutchess & Trey Hedden & Raphaëlle Lambert-Pandraud & Mara Mather & Denise Park & Ellen Peters & Ian Skurnik [Downloadable! (restricted)]
443-454 Psychology, Behavioral Economics, and Public Policy
by On Amir & Dan Ariely & Alan Cooke & David Dunning & Nicholas Epley & Uri Gneezy & Botond Koszegi & Donald Lichtenstein & Nina Mazar & Sendhil Mullainathan & Drazen Prelec & Eldar Shafir & Jose Silva [Downloadable! (restricted)]

2005, Volume 16, Issue 2

75-86 The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?
by Morris Holbrook [Downloadable! (restricted)]
87-97 Blissful Insularity: When Brands are Judged in Isolation from Competitors
by Steven Posavac & Frank Kardes & David Sanbonmatsu & Gavan Fitzsimons [Downloadable! (restricted)]
99-114 Optimal Duration of Magazine Promotions
by Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz [Downloadable! (restricted)]
115-128 Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
by Bernard Dubois & Sandor Czellar & Gilles Laurent [Downloadable! (restricted)]
129-141 Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
by Jeffrey Schmidt & Roger Calantone & Abbie Griffin & Mitzi Montoya-Weiss [Downloadable! (restricted)]
143-161 A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market
by Chi-Cheng Wu & Chih-Jen Wang [Downloadable! (restricted)]

2005, Volume 16, Issue 1

5-18 Consumer Choices Under Small Probabilities: Overweighting or Underweighting?
by Rong Chen & Jianmin Jia [Downloadable! (restricted)]
19-35 Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective
by Pushkar Murthy & Murali Mantrala [Downloadable! (restricted)]
37-52 The Impact of Price Disclosure on Dynamic Shopping Decisions
by Benedict Dellaert & Vladislav Golounov & Jaideep Prabhu [Downloadable! (restricted)]
53-66 Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?
by Murali Mantrala & Suman Basuroy & Shailendra Gajanan [Downloadable! (restricted)]

2004, Volume 15, Issue 2_3

67-79 How Varying Levels of Knowledge and Motivation Affect Search and Confidence during Consideration and Choice
by Mary E. Huneke & Catherine Cole & Irwin P. Levin [Downloadable!]
81-97 Technology Newness and Impact of Go/No-Go Criteria on New Product Success
by Pilar Carbonell & Ana Isabel Rodriguez Escudero & Jose Luis Munuera Aleman [Downloadable!]
99-111 Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings
by Sandra Streukens & Ko de Ruyter [Downloadable!]
113-128 A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects
by Bruce D. Weinberg & Paul D. Berger & Richard C. Hanna [Downloadable!]
129-145 Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis
by Puneet Manchanda & Pradeep K. Chintagunta [Downloadable!]
147-159 Building Brands through Brand Alliances: Does a Second Ally Help?
by Kevin E. Voss & Bashar S. Gammoh [Downloadable!]

2004, Volume 15, Issue 4

167-183 Modeling Marketing Dynamics by Time Series Econometrics
by Koen Pauwels & Imran Currim & Marnik Dekimpe & Dominique Hanssens & Natalie Mizik & Eric Ghysels & Prasad Naik [Downloadable! (restricted)]
185-199 The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
by Denise DeLorme & George Zinkhan & Scott Hagen [Downloadable! (restricted)]
201-212 How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior
by Michal Herzenstein & Sanjog Misra & Steven Posavac [Downloadable! (restricted)]
213-221 Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
by Harper Roehm & Michelle Roehm [Downloadable! (restricted)]
223-236 Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test to Test the Key Informant Assumption
by David Hansen [Downloadable! (restricted)]

2004, Volume 15, Issue 1

5-19 The Relationship Between Customer Loyalty and Purchase Incidence
by Philip Stern & Kathy Hammond [Downloadable!]
21-36 Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
by Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld [Downloadable!]
37-60 Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion from POS Data
by Tadahiko Sato & Tomoyuki Higuchi & Genshiro Kitagawa [Downloadable!]

2003, Volume 14, Issue 4

239-256 Social Network-Based Discriminatory Pricing Strategy
by Mengze Shi [Downloadable!]
257-272 A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online
by May O. Lwin & Jerome D. Williams [Downloadable!]
273-288 Interference of Picture and Brand Name in a Multiple Linkage Ad Context
by Yih Hwai Lee & Swee Hoon Ang [Downloadable!]
289-305 Successful New Product Pricing Practices: A Contingency Approach
by Paul Ingenbleek & Marion Debruyne & Ruud T. Frambach & Theo M. M. Verhallen [Downloadable!]
307-320 An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events
by Daniel S. Putler & Shilpa Lele [Downloadable!]

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