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Territorial Product Associations in Greece: The Case of Olive Oil

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  • Philippidis, George
  • Kakaroglou, Ioannis
  • Sanjuan, Ana Isabel

Abstract

The change in emphasis of European food policy toward legislative certification schemes has shifted the research agenda toward investigating the link between the concept of 'territory' and food product perceptions. However, a relatively neglected aspect of this literature is the exploratory qualitative work investigating consumer perceptions of 'symbolic' attributes within territorial products. More importantly, there is a dearth of equivalent research subjecting these exploratory findings to rigorous quantitative analysis. Accordingly, this paper addresses this weakness in the literature examining the perceptual inter-relationships between a broad range of intrinsic, extrinsic and symbolic cues by deriving underlying product dimensions. Consumer segments based on these product dimensions are derived and profiled using an array of socio-economic, lifestyle and product knowledge variables. Finally, marketing policy conclusions are drawn.

Suggested Citation

  • Philippidis, George & Kakaroglou, Ioannis & Sanjuan, Ana Isabel, 2002. "Territorial Product Associations in Greece: The Case of Olive Oil," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24856, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae02:24856
    DOI: 10.22004/ag.econ.24856
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    References listed on IDEAS

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    1. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
    2. Tregear, Angela & Kuznesof, Sharron & Moxey, Andrew, 1998. "Policy initiatives for regional foods: some insights from consumer research," Food Policy, Elsevier, vol. 23(5), pages 383-394, October.
    3. Kwamena K. Quagrainie & James Unterschultz & Michele Veeman, 1998. "Effects of Product Origin and Selected Demographics on Consumer Choice of Red Meats," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 46(2), pages 201-219, July.
    4. Galanopoulos, Kostas & Tzouramani, Irene & Fotopoulos, Christos & Mattas, Konstandinos, 1999. "PDO supply chains in Greece: empirical evidence from two regional products," 67th Seminar, October 28-30, 1999, LeMans, France 241348, European Association of Agricultural Economists.
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    Cited by:

    1. Revoredo-Giha, Cesar & Lamprinopoulou-Kranis, Chrysa & Leat, Philip M.K. & Kupiec-Teahan, Beata & Toma, Luiza & Cacciolatti, Luca, 2009. "How Differentiated Is The Scottish Beef? An Analysis Of Supermarket Data Panel," Working Papers 109392, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    2. Elena Kokthi & Drita Kruja, 2017. "Customer Based Brand Equity Analysis: An Empirical Analysis to Geographical Origin," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2017),, Óbuda University, Keleti Faculty of Business and Management.
    3. Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
    4. Vlontzos, G. & Duquenne, M.N., 2014. "Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 148-157.
    5. Resano, Helena & Sanjuán, Ana I. & Albisu, Luis M., 2012. "Consumers’ response to the EU Quality policy allowing for heterogeneous preferences," Food Policy, Elsevier, vol. 37(4), pages 355-365.

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