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Using flexible taste distributions to value collective reputation for environmentally-friendly production methods Author info | Abstract | Publisher info | Download info | Related research | Statistics Ricardo Scarpa () (University of Waikato )
Mara Thiene () (University of Padua )
Francesco Marangon () (University of Udine )
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In this paper we investigate consumer preferences for various environmentally-friendly production systems for carrots. We use discrete-choice multi-attribute stated-preference data to explore the effect of the collective reputation of growers from an Alpine valley with an established reputation for its environmentally-friendly production: Val di Gresta “the valley of organic orchards”. Data analysis of the panel of discrete responses identifies unobserved taste heterogeneity for organic, biodynamic and place of origin along with extra variance associated with experimentally designed alternatives. The assumed parametric taste distributions are each tested using the semi-nonparametric specification proposed by Fosgerau and Bierlaire (2007), while the null of normality cannot be rejected for organic and biodynamic production methods, it is rejected for the place of origin. The latter is found to be bi-modal, with modes at each side of zero. The use of a flexible taste distribution increases the plausibility of this form of heterogeneity and it appears promising for future applied studies.
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Paper provided by University of Waikato, Department of Economics in its series Working Papers in Economics with number
07/24.
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Length: 25 pages
Date of creation: 11 Nov 2007Date of revision:
Handle: RePEc:wai:econwp:07/24Contact details of provider: Postal: Private Bag 3105, Hamilton, New Zealand Phone: 64 7 838 4045 (Administrator) Fax: 64 7 838 4331 Web page: http://www.mngt.waikato.ac.nz/econ More information through EDIRC
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Keywords: Mixed logit ; Flexible taste distributions ; Random utility parameters ; Collective reputation ; Sustainable agriculture ; Choice modeling ; Environmentally-friendly methods ; Other versions of this item:
Find related papers by JEL classification: C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: General - - - Statistical Simulation Methods C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile , click on "citations" and make appropriate adjustments.: Dan Rigby & Michael Burton, 2005.
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Chris Arnot & Peter C. Boxall & Sean B. Cash, 2006.
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