Deriving attribute utilities from mental representations of complex decisions
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DOI: 10.1016/j.jocm.2016.12.001
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Cited by:
- Wei Keat Benny Ng & Robin Junker & Rianne Appel-Meulenbroek & Myriam Cloodt & Theo Arentze, 2020. "Perceived benefits of science park attributes among park tenants in the Netherlands," The Journal of Technology Transfer, Springer, vol. 45(4), pages 1196-1227, August.
- Wen Zhang & Nursitihazlin Ahmad Termida & Yusak O Susilo, 2019. "What construct one’s familiar area? A quantitative and longitudinal study," Environment and Planning B, , vol. 46(2), pages 322-340, February.
- Diedericks, Lizette & Erasmus, Alet C. & Donoghue, Suné, 2020. "Now is the time to embrace interactive electronic applications of Association Pattern Technique," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
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Keywords
Utility model; Attribute importance; Consumer decision making; Mental representations; Means-end chains;All these keywords.
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