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Content
2023
2022
- 8 Optimising commercial cleaning services based on customer expectations and their fulfilment: An empirical analysis with the means-end theory of complex cognitive structures, Volume 8
by Godbersen, Hendrik & Wenzel, Daniel edited by FOM Hochschule für Oekonomie & Management, KCMS KompetenzCentrum für Marketing & Sales Management
- 7 EUKO 2022 – Diversity in der Wirtschaftskommunikation. Proceedings zur 22. interdisziplinären Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation – European Cultures in Business and Corporate Communication (EUKO), Volume 7
edited by Boßow-Thies, Silvia & Stumpf, Marcus & FOM Hochschule für Oekonomie & Management, KCMS KompetenzCentrum für Marketing & Sales Management
- 6 Die Travel Journey von Digital Natives und Digital Immigrants: Eine vergleichende Analyse der digitalen und analogen Customer Touchpoints im Buchungsprozess von Urlaubsreisen, Volume 6
by Godbersen, Hendrik & Hausinger, Lena edited by FOM Hochschule für Oekonomie & Management, KCMS KompetenzCentrum für Marketing & Sales Management
2020
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2015
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