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Advertising, Sunk Costs, and Barriers to Entry

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Cited by:

  1. repec:rre:publsh:v:35:y:2005:i:1:p:64-79 is not listed on IDEAS
  2. Vivek Ghosal, 2003. "Endemic Volatility of Firms and Establishments: Are Real Options Effects Important?," CIG Working Papers SP II 2003-13, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
  3. Guangqin Li & Shiyu Lu & Shuai Shao & Lili Yang & Ke Zhang, 2021. "Do environmental regulations hamper small enterprises' market entry? Evidence from China," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 252-266, January.
  4. Pagnozzi, Marco & Piccolo, Salvatore, 2017. "Contracting with endogenous entry," International Journal of Industrial Organization, Elsevier, vol. 51(C), pages 85-110.
  5. Matthias Greuner & David Kamerschen & Peter Klein, 2000. "The Competitive Effects of Advertising in the US Automobile Industry, 1970-94," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 7(3), pages 245-261.
  6. C. Robert Clark, 2007. "Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry," Journal of Law and Economics, University of Chicago Press, vol. 50(4), pages 757-780.
  7. V Ghosal, 2004. "Pre-Emptive Investment Behaviour and Industry Structure," Economic Issues Journal Articles, Economic Issues, vol. 9(1), pages 47-68, March.
  8. Alper Duman, 2009. "Comparative Analysis of Organizational Forms in the Software Industry and Legal Services," Working Papers 0903, Izmir University of Economics.
  9. Geroski, P. A., 1995. "What do we know about entry?," International Journal of Industrial Organization, Elsevier, vol. 13(4), pages 421-440, December.
  10. Vivek Ghosal, 2003. "Firm and Establishment Volatility: The Role of Sunk Costs, Profit Uncertainty and Technological Change," CESifo Working Paper Series 980, CESifo.
  11. Thomas, Louis A., 1999. "Incumbent firms' response to entry: Price, advertising, and new product introduction," International Journal of Industrial Organization, Elsevier, vol. 17(4), pages 527-555, May.
  12. Michele Cincera, 2004. "Impact of market entry and exit on EU productivity and growth performance," ULB Institutional Repository 2013/921, ULB -- Universite Libre de Bruxelles.
  13. Carree, M. A. & Thurik, A. R., 1999. "The carrying capacity and entry and exit flows in retailing," International Journal of Industrial Organization, Elsevier, vol. 17(7), pages 985-1007, October.
  14. Martin A. Carree & A. Roy Thurik, 2000. "The Life Cycle of the U.S. Tire Industry," Southern Economic Journal, John Wiley & Sons, vol. 67(2), pages 254-278, October.
  15. Louri, H. & Anagnostaki, V., 1995. "Entry and exit from Greek manufacturing industry: a test of the symmetry hypothesis," MPRA Paper 40575, University Library of Munich, Germany.
  16. He, Xi & Lopez, Rigoberto, 2016. "Do Firms Price and Advertise to Maximize Profits? Evidence from U.S. Food Industries," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235436, Agricultural and Applied Economics Association.
  17. Muriel Perrino & Nathalie Rubio, 2005. "What Anti-Dilution Law Should Learn from the Informative View of Advertising," CAE Working Papers 36, Aix-Marseille Université, CERGAM.
  18. André Ribeiro Gonçalves & Rogério H Quintella, 2006. "The role of internal and external factors in the performance of brazilian companies and its evolution between 1990 and 2003," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 10(spe), pages 117-136.
  19. Ioannis Kessides & Li Tang, 2010. "Sunk Costs, Market Contestability, and the Size Distribution of Firms," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 37(3), pages 215-236, November.
  20. Keisuke Hattori & Keisaku Higashida, 2023. "Who should be regulated: Genuine producers or third parties?," Journal of Economics, Springer, vol. 138(3), pages 249-286, April.
  21. Werner Hölzl, 2002. "Exit, Entry and industry turbulence in Austrian Manufacturing, 1981-1994," Working Papers geewp21, Vienna University of Economics and Business Research Group: Growth and Employment in Europe: Sustainability and Competitiveness.
  22. Nasirov, Shukhrat, 2020. "Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry," Research Policy, Elsevier, vol. 49(4).
  23. Michael Salinger, 1990. "The Concentration-Margins Relationship Reconsidered," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 21(1990 Micr), pages 287-335.
  24. Nishant Chadha & Viswanath Pingali & Daniel Sokol, 2023. "Small Businesses and Digital Platforms," IIMA Working Papers WP 2023-09-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
  25. Cochran, James J. & Darrat, Ali F. & Elkhal, Khaled, 2006. "On the bankruptcy of internet companies: An empirical inquiry," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1193-1200, October.
  26. David Paton, 2008. "Advertising as an Entry Deterrent: Evidence from UK firms," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 15(1), pages 63-83.
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