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Narrative and Persuasion in Fashion Advertising

Citations

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Cited by:

  1. Matthew G. Nagler, 2016. "Equilibrium with Consumer Adjustment to Choice," Working Papers 10, City University of New York Graduate Center, Ph.D. Program in Economics.
  2. Myers, Susan D. & Deitz, George D. & Huhmann, Bruce A. & Jha, Subhash & Tatara, Jennifer H., 2020. "An eye-tracking study of attention to brand-identifying content and recall of taboo advertising," Journal of Business Research, Elsevier, vol. 111(C), pages 176-186.
  3. Merchant, Altaf & Rose, Gregory M., 2013. "Effects of advertising-evoked vicarious nostalgia on brand heritage," Journal of Business Research, Elsevier, vol. 66(12), pages 2619-2625.
  4. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  5. Wagner Junior Ladeira & Rafael Mendes Lubeck & Clecio Falcao Araujo, 2013. "Consumption among Brazilian Women and the Role of Persuasion: An Analysis of Hedonic/Utilitarian Values in a Materialistic Scenario," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 4(2), pages 26-33, May.
  6. Li, Shanshi & Huang, Huiling & Liu, Xinyu & Chen, Zhenyu, 2024. "The power of visuals in destination advertising," Annals of Tourism Research, Elsevier, vol. 107(C).
  7. Lee, Woojin & Gretzel, Ulrike, 2012. "Designing persuasive destination websites: A mental imagery processing perspective," Tourism Management, Elsevier, vol. 33(5), pages 1270-1280.
  8. Nuttavuthisit, Krittinee, 2014. "How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 432-437.
  9. Yin, Chin-Ching & Tang, Yun-Chia & Chiu, Hung-Chang & Hsieh, Yi-Ching & Lai, Yi-Ting, 2023. "Telling an authentic story by aligning with your product type and price," Journal of Business Research, Elsevier, vol. 161(C).
  10. Abela, Andrew V., 2014. "Appealing to the imagination: Effective and ethical marketing of religion," Journal of Business Research, Elsevier, vol. 67(2), pages 50-58.
  11. Dessart, Laurence & Pitardi, Valentina, 2019. "How stories generate consumer engagement: An exploratory study," Journal of Business Research, Elsevier, vol. 104(C), pages 183-195.
  12. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.
  13. Cao, Xinyue & Qu, Zhirui & Liu, Yan & Hu, JiaJing, 2021. "How the destination short video affects the customers' attitude: The role of narrative transportation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  14. J?rg Tropp & Corinna Beuthner, 2018. "Customers¡¯ Understanding of Engagement Advertising," Studies in Media and Communication, Redfame publishing, vol. 6(2), pages 57-76, December.
  15. Antonetti, Paolo & Baines, Paul & Jain, Shailendra, 2018. "The persuasiveness of guilt appeals over time: Pathways to delayed compliance," Journal of Business Research, Elsevier, vol. 90(C), pages 14-25.
  16. Gilliam, David A. & Zablah, Alex R., 2013. "Storytelling during retail sales encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 488-494.
  17. Han-Kuang Tien & Yueh-Hsia Huang & Siao-Yun Wei & Yung-Yen Chen & Tyng-Bin Ger & Yen-Lin Kuo, 2022. "One-Sided Advertising: How Does It Overcome Consumer Resistance?," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 1-46, December.
  18. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
  19. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
  20. Grigsby, Jamie L. & Mellema, Hillary N., 2020. "Negative Consequences of Storytelling in Native Advertising," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 61-78.
  21. Linda D. Hollebeek & Rajendra K. Srivastava & Tom Chen, 2019. "S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 161-185, January.
  22. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
  23. Matthew G. Nagler, 2023. "Thoughts matter: a theory of motivated preference," Theory and Decision, Springer, vol. 94(2), pages 211-247, February.
  24. Matthew G. Nagler, 2017. "Assisted Self-Persuasion: Advertising with Consumer Adjustment to Choice," Working Papers 14, City University of New York Graduate Center, Ph.D. Program in Economics.
  25. Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J., 2014. "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 149-165.
  26. Tom Laer, 2014. "The Means to Justify the End: Combating Cyber Harassment in Social Media," Journal of Business Ethics, Springer, vol. 123(1), pages 85-98, August.
  27. Algharabat, Raed & Rana, Nripendra P. & Dwivedi, Yogesh K. & Alalwan, Ali Abdallah & Qasem, Zainah, 2018. "The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 139-149.
  28. Yim, Mark Yi-Cheon & Baek, Tae Hyun & Sauer, Paul L., 2018. "I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 122-139.
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