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Visual Attention to Advertising: A Segment-Level Analysis

Citations

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Cited by:

  1. Sun, Xiaochi & Foscht, Thomas & Eisingerich, Andreas B., 2021. "Does educating customers create positive word of mouth?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  2. Martinovici, A., 2019. "Revealing attention - how eye movements predict brand choice and moment of choice," Other publications TiSEM 7dca38a5-9f78-4aee-bd81-c, Tilburg University, School of Economics and Management.
  3. Li, Yaoqi & Liu, Biqiang & Xie, Lishan, 2022. "Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments," Journal of Business Research, Elsevier, vol. 150(C), pages 553-566.
  4. Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
  5. Khandeparkar, Kapil & Motiani, Manoj & Sharma, Amalesh, 2021. "Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs," Journal of Business Research, Elsevier, vol. 128(C), pages 462-472.
  6. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  7. Sam K. Hui & Peter S. Fader & Eric T. Bradlow, 2009. "Path Data in Marketing: An Integrative Framework and Prospectus for Model Building," Marketing Science, INFORMS, vol. 28(2), pages 320-335, 03-04.
  8. Kowalczyk, Liliana & Breugelmans, Els & Campo, Katia, 2021. "It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  9. Li, Qian & Huang, Zhuowei (Joy) & Christianson, Kiel, 2016. "Visual attention toward tourism photographs with text: An eye-tracking study," Tourism Management, Elsevier, vol. 54(C), pages 243-258.
  10. Zuschke, Nick, 2020. "An analysis of process-tracing research on consumer decision-making," Journal of Business Research, Elsevier, vol. 111(C), pages 305-320.
  11. Brian C Gunia & J Keith Murnighan, 2015. "The Tell-Tale Look: Viewing Time, Preferences, and Prices," PLOS ONE, Public Library of Science, vol. 10(1), pages 1-26, January.
  12. Yasheng Chen & Johnny Jermias & Tota Panggabean, 2016. "The Role of Visual Attention in the Managerial Judgment of Balanced‐Scorecard Performance Evaluation: Insights from Using an Eye‐Tracking Device," Journal of Accounting Research, Wiley Blackwell, vol. 54(1), pages 113-146, March.
  13. Pérez-Gladish, B. & Gonzalez, I. & Bilbao-Terol, A. & Arenas-Parra, M., 2010. "Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data," Omega, Elsevier, vol. 38(1-2), pages 84-94, February.
  14. Yang, Shuai & Carlson, Jeffrey R. & Chen, Sixing, 2020. "How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  15. Rik Pieters & Michel Wedel & Jie Zhang, 2007. "Optimal Feature Advertising Design Under Competitive Clutter," Management Science, INFORMS, vol. 53(11), pages 1815-1828, November.
  16. Zuschke, Nick, 2020. "The impact of task complexity and task motivation on in-store marketing effectiveness: An eye tracking analysis," Journal of Business Research, Elsevier, vol. 116(C), pages 337-350.
  17. Babakhani, Nazila & Leisch, Friedrich & Dolnicar, Sara, 2019. "A good graph is worth a thousand numbers," Annals of Tourism Research, Elsevier, vol. 76(C), pages 338-342.
  18. Santa, Juana Castro & Drews, Stefan, 2023. "Heuristic processing of green advertising: Review and policy implications," Ecological Economics, Elsevier, vol. 206(C).
  19. Yoonah Kim Conoly & Yee Ming Lee, 2023. "Intrinsic and Extrinsic Cue Words of Locally Grown Food Menu Items and Consumers’ Choice at Hyper-Local Restaurants: An Eye-Tracking Study," Sustainability, MDPI, vol. 15(17), pages 1-22, August.
  20. Michel Wedel & Rik Pieters, 2000. "Eye Fixations on Advertisements and Memory for Brands: A Model and Findings," Marketing Science, INFORMS, vol. 19(4), pages 297-312, October.
  21. Behe, Bridget K. & Bae, Mikyeung & Huddleston, Patricia T. & Sage, Lynnell, 2015. "The effect of involvement on visual attention and product choice," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 10-21.
  22. Lombard, W. A. & Van Zyl, J. H. & Beelders, T. R., 2020. "Eye-tracking consumers’ awareness of beef brands," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 59(2), February.
  23. Yuri Borgianni & Lorenzo Maccioni & Anton Dignös & Demis Basso, 2022. "A Framework to Evaluate Areas of Interest for Sustainable Products and Designs," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
  24. Pieters, R. & Warlop, L., 1998. "Visual Attention During Brand Choice : The Impact of Time Pressure and Task Motivation," Other publications TiSEM 0d2ce004-d72e-40e8-9c01-2, Tilburg University, School of Economics and Management.
  25. Naik, P. & Piersma, N., 2002. "Understanding the role of marketing communications in direct marketing," Econometric Institute Research Papers EI 2002-13, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
  26. Xing, Xiaoyan & Chalip, Laurence, 2006. "Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models," Sport Management Review, Elsevier, vol. 9(1), pages 49-78, May.
  27. repec:dgr:rugsom:97b32 is not listed on IDEAS
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