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A Text Mining-Based Review of Cause-Related Marketing Literature

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  1. Luísa Carvalho & Márcia R. C. Santos, 2023. "The Role of the Energy Sector in Contributing to Sustainability Development Goals: A Text Mining Analysis of Literature," Energies, MDPI, vol. 17(1), pages 1-14, December.
  2. Parker J. Woodroof & George D. Deitz & Katharine M. Howie & Robert D. Evans, 2019. "The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 899-918, September.
  3. Charlie Lindgren & Asif M. Huq & Kenneth Carling, 2021. "Who Are the Intended Users of CSR Reports? Insights from a Data-Driven Approach," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
  4. Moro, Sérgio & Pires, Guilherme & Rita, Paulo & Cortez, Paulo, 2019. "A text mining and topic modelling perspective of ethnic marketing research," Journal of Business Research, Elsevier, vol. 103(C), pages 275-285.
  5. Loureiro, Paulo Maia & Conceição, Cristina Palma, 2019. "Emerging patterns in the academic literature on responsible research and innovation," Technology in Society, Elsevier, vol. 58(C).
  6. Bongsug (Kevin) Chae & Eunhye (Olivia) Park, 2018. "Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling," Sustainability, MDPI, vol. 10(7), pages 1-20, June.
  7. Gabriel JIPA, 2018. "Mobile Applications Buying Opinions Exploration using Topic Modeling," Expert Journal of Economics, Sprint Investify, vol. 6(2), pages 44-55.
  8. Prasant Kumar Pandey & Naval Bajpai & Abhijeet V. Tiwari, 2024. "Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 479-509, June.
  9. Xiaojun Fan & Nianqi Deng & Yi Qian & Xuebing Dong, 2022. "Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis," Journal of Business Ethics, Springer, vol. 175(2), pages 339-360, January.
  10. Hina Yaqub Bhatti & M. Mercedes Galan-Ladero & Clementina Galera-Casquet, 2023. "Cause-related marketing: a systematic review of the literature," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 25-64, March.
  11. Shamsuddin Ahmed & Rayan H. Alsisi, 2022. "Utilitarian Ethical Triage Bayesian Decisions With Monetary Value During COVID-19 - A Bayesian Probability Analysis," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 13(1), pages 1-31, January.
  12. Julia Maringoni Lopes & Cristela Maia Bairrada & Arnaldo Fernandes de Matos Coelho, 2024. "Perceived altruism in cause-related marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 21(2), pages 255-278, June.
  13. Jong Gyu Park & Kijung Park & Heena Noh & Yong Geun Kim, 2023. "Characterization of CSR, ESG, and Corporate Citizenship through a Text Mining-Based Review of Literature," Sustainability, MDPI, vol. 15(5), pages 1-12, February.
  14. Michael Giebelhausen & Benjamin Lawrence & HaeEun Helen Chun, 2021. "Doing Good While Behaving Badly: Checkout Charity Process Mechanisms," Journal of Business Ethics, Springer, vol. 172(1), pages 133-149, August.
  15. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2019. "Technology in the 21st century: New challenges and opportunities," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 321-335.
  16. Susana Costa e Silva & Carla Carvalho Martins, 2017. "The relevance of cause-related marketing to post-purchase guilt alleviation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 475-494, December.
  17. Thamaraiselvan Natarajan & Senthil Arasu Balasubramaniam & Daniel Inbaraj Jublee, 2016. "A Journey of Cause Related Marketing from 1988 to 2016," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(11), pages 247-247, October.
  18. Loureiro, Sandra Maria Correia & Guerreiro, João & Tussyadiah, Iis, 2021. "Artificial intelligence in business: State of the art and future research agenda," Journal of Business Research, Elsevier, vol. 129(C), pages 911-926.
  19. Armenia, Stefano & Franco, Eduardo & Iandolo, Francesca & Maielli, Giuliano & Vito, Pietro, 2024. "Zooming in and out the landscape: Artificial intelligence and system dynamics in business and management," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  20. Singh, Yashdeep & Suri, Pradeep Kumar, 2022. "An empirical analysis of mobile learning app usage experience," Technology in Society, Elsevier, vol. 68(C).
  21. Venkatesh Shankar & Sohil Parsana, 2022. "An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1324-1350, November.
  22. Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
  23. Sabina-Cristiana NECULA & Catalin STRIMBEI, 2019. "Identifying Software Complexity Topics with Latent Dirichlet Allocation on Design Patterns," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 23(4), pages 5-16.
  24. Costa, Ana & Guerreiro, João & Moro, Sérgio & Henriques, Roberto, 2019. "Unfolding the characteristics of incentivized online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 272-281.
  25. Anran Zhang & Alex Scodellaro & Bo Pang & Hui-Yi Lo & Zhengliang Xu, 2020. "Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
  26. Arslanagic-Kalajdzic, Maja & Kadic-Maglajlic, Selma & Dlacic, Jasmina & Zabkar, Vesna, 2022. "“We Go Together”: Understanding social cause-related purchase intentions of young adults," Journal of Business Research, Elsevier, vol. 140(C), pages 130-142.
  27. Tian, Meng & Chen, Yang & Tian, Guanghao & Huang, Wei & Hu, Chuan, 2023. "The role of digital transformation practices in the operations improvement in manufacturing firms: A practice-based view," International Journal of Production Economics, Elsevier, vol. 262(C).
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