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Hybrid Advertising Auctions

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  1. repec:spo:wpmain:info:hdl:2441/3tcpvf3sd399op9sgtn8tq5bhd is not listed on IDEAS
  2. Kinshuk Jerath & Liye Ma & Young-Hoon Park & Kannan Srinivasan, 2011. "A "Position Paradox" in Sponsored Search Auctions," Marketing Science, INFORMS, vol. 30(4), pages 612-627, July.
  3. Shijie Lu & Yi Zhu & Anthony Dukes, 2015. "Position Auctions with Budget Constraints: Implications for Advertisers and Publishers," Marketing Science, INFORMS, vol. 34(6), pages 897-905, November.
  4. Julia Cage & Nicolas Hervé & Marie-Luce Viaud, 2017. "The Production of Information in an Online World: Is Copy Right?," Working Papers hal-03393171, HAL.
  5. repec:hal:wpspec:info:hdl:2441/3tcpvf3sd399op9sgtn8tq5bhd is not listed on IDEAS
  6. Klapdor, Sebastian & Anderl, Eva M. & von Wangenheim, Florian & Schumann, Jan H., 2014. "Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 285-301.
  7. Taylor, Greg, 2011. "The informativeness of on-line advertising," International Journal of Industrial Organization, Elsevier, vol. 29(6), pages 668-677.
  8. Cai, Gangshu (George) & Chen, Ying-Ju, 2011. "In-Store Referrals on the Internet," Journal of Retailing, Elsevier, vol. 87(4), pages 563-578.
  9. Patrick Hummel, 2018. "Hybrid mechanisms for Vickrey–Clarke–Groves and generalized second-price bids," International Journal of Game Theory, Springer;Game Theory Society, vol. 47(1), pages 331-350, March.
  10. Hana Choi & Carl F. Mela & Santiago R. Balseiro & Adam Leary, 2020. "Online Display Advertising Markets: A Literature Review and Future Directions," Information Systems Research, INFORMS, vol. 31(2), pages 556-575, June.
  11. Amin Sayedi & Kinshuk Jerath & Kannan Srinivasan, 2014. "Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising," Marketing Science, INFORMS, vol. 33(4), pages 586-608, July.
  12. Damianos P. Sakas & Nikolaos T. Giannakopoulos & Dimitrios K. Nasiopoulos & Nikos Kanellos & Giannis T. Tsoulfas, 2023. "Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
  13. Avi Goldfarb, 2014. "What is Different About Online Advertising?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 44(2), pages 115-129, March.
  14. Xu, Zibin & Zhu, Yi & Dutta, Shantanu, 2023. "Adverse inclusion of asymmetric advertisers in position auctions," International Journal of Research in Marketing, Elsevier, vol. 40(3), pages 724-740.
  15. Wilfred Amaldoss & Kinshuk Jerath & Amin Sayedi, 2016. "Keyword Management Costs and “Broad Match” in Sponsored Search Advertising," Marketing Science, INFORMS, vol. 35(2), pages 259-274, March.
  16. Li, Sanxi & Sun, Hailin & Yu, Jun, 2023. "Competitive targeted online advertising," International Journal of Industrial Organization, Elsevier, vol. 87(C).
  17. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  18. repec:spo:wpecon:info:hdl:2441/3tcpvf3sd399op9sgtn8tq5bhd is not listed on IDEAS
  19. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
  20. W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
  21. Preyas S. Desai & Woochoel Shin & Richard Staelin, 2014. "The Company That You Keep: When to Buy a Competitor's Keyword," Marketing Science, INFORMS, vol. 33(4), pages 485-508, July.
  22. Kaichen Zhang & Zixuan Yuan & Hui Xiong, 2024. "Optimized Cost Per Click in Online Advertising: A Theoretical Analysis," Papers 2405.14279, arXiv.org.
  23. Woochoel Shin, 2015. "Keyword Search Advertising and Limited Budgets," Marketing Science, INFORMS, vol. 34(6), pages 882-896, November.
  24. Fei Long & Kinshuk Jerath & Miklos Sarvary, 2022. "Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising," Marketing Science, INFORMS, vol. 41(1), pages 115-138, January.
  25. Amin Sayedi & Kinshuk Jerath & Marjan Baghaie, 2018. "Exclusive Placement in Online Advertising," Marketing Science, INFORMS, vol. 37(6), pages 970-986, November.
  26. Zhao, Cui & Xiao, Yongbo & Yang, Jun & Mu, Jianliang, 2024. "Fighting against de-pooling effect of airport advertising spaces: A supply chain perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 186(C).
  27. Ron Berman, 2018. "Beyond the Last Touch: Attribution in Online Advertising," Marketing Science, INFORMS, vol. 37(5), pages 771-792, September.
  28. Yu (Jeffrey) Hu & Jiwoong Shin & Zhulei Tang, 2016. "Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action," Management Science, INFORMS, vol. 62(7), pages 2022-2038, July.
  29. repec:hal:spmain:info:hdl:2441/3tcpvf3sd399op9sgtn8tq5bhd is not listed on IDEAS
  30. Pallavi Pal, 2023. "Sponsored Search Auction and the Revenue- Maximizing Number of Ads per Page," CESifo Working Paper Series 10299, CESifo.
  31. Xinyu Cao & T. Tony Ke, 2019. "Cooperative Search Advertising," Marketing Science, INFORMS, vol. 38(1), pages 44-67, January.
  32. Ng, Irene C.L. & Wakenshaw, Susan Y.L., 2017. "The Internet-of-Things: Review and research directions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 3-21.
  33. W. Jason Choi & Amin Sayedi, 2023. "Open and Private Exchanges in Display Advertising," Marketing Science, INFORMS, vol. 42(3), pages 451-475, May.
  34. Mohammad Zia & Ram C. Rao, 2019. "Search Advertising: Budget Allocation Across Search Engines," Marketing Science, INFORMS, vol. 38(6), pages 1023-1037, November.
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