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Social eWOM: does it affect the brand attitude and purchase intention of brands?

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  1. Hye-Ryeong Shin & Jeong-Gil Choi, 2021. "The Moderating Effect of ‘Generation’ on the Relations between Source Credibility of Social Media Contents, Hotel Brand Image, and Purchase Intention," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
  2. Rizal Edy Halim & Shinta Rahmani & Gita Gayatri & Asnan Furinto & Yudi Sutarso, 2022. "The Effectiveness of Product Sustainability Claims to Mitigate Negative Electronic Word of Mouth (N-eWOM)," Sustainability, MDPI, vol. 14(5), pages 1-18, February.
  3. Lütjens, Henk & Eisenbeiss, Maik & Fiedler, Maximilian & Bijmolt, Tammo, 2022. "Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints," Journal of Business Research, Elsevier, vol. 153(C), pages 445-466.
  4. Seung-hye Jung & Joon-ho Kim & Ha-na Cho & Hae-won Lee & Hyun-ju Choi, 2021. "Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
  5. Park, Jungkun & Hyun, Hyowon & Thavisay, Toulany, 2021. "A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  6. Ting Fan & Bo Pu & Samart Powpaka & Liaogang Hao, 2019. "The Impact of Disaster of a National Airline on the Nation’s Tourism: An Empirical Investigation," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
  7. Alzate, Miriam & Arce-Urriza, Marta & Cebollada, Javier, 2022. "Mining the text of online consumer reviews to analyze brand image and brand positioning," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  8. Cavdar Aksoy, Nilsah & Yazici, Nihal, 2023. "Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  9. Matea Matic Sosic, 2019. "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 553-566, december.
  10. Donthu, Naveen & Kumar, Satish & Pandey, Neeraj & Pandey, Nitesh & Mishra, Akanksha, 2021. "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," Journal of Business Research, Elsevier, vol. 135(C), pages 758-773.
  11. France, Stephen L. & Shi, Yuying & Kazandjian, Brett, 2021. "Web Trends: A valuable tool for business research," Journal of Business Research, Elsevier, vol. 132(C), pages 666-679.
  12. Xue Pan & Lei Hou & Kecheng Liu, 2022. "The effect of product distance on the eWOM in recommendation network," Electronic Commerce Research, Springer, vol. 22(3), pages 901-924, September.
  13. Elvin Sheak & Sham Abdulrazak, 2023. "The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(1), pages 93-110.
  14. Mirza Ashfaq Ahmed & Riffat Zulfiqar & Muhammad Anwar ul Haq & Noreena Kausar & Shaista Khalid, 2020. "Customer Purchase Intentions toward Islamic Banking Products in Pakistan: A Study of Religiosity-Based Marketing," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 10(10), pages 1187-1202, October.
  15. Subhajit Bhattacharya & Vijeta Anand, 2021. "What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study," Global Business Review, International Management Institute, vol. 22(6), pages 1507-1529, December.
  16. Shankar, Amit & Jebarajakirthy, Charles & Ashaduzzaman, Md, 2020. "How do electronic word of mouth practices contribute to mobile banking adoption?," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  17. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
  18. Ma, Jieqiong & Hong, JungHwa & Yoo, Boonghee & Yang, Jie, 2021. "The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study," Journal of Business Research, Elsevier, vol. 137(C), pages 244-254.
  19. Hoang Thi Phuong Thao & Nguyen Le Thai Hoa, 2018. "Impact of online social media on consumers’ purchasing intention via social network sites," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 8(1), pages 19-36.
  20. Shahzad, Muhammad Farrukh & Xu, Shuo & An, Xin & Javed, Iqra, 2024. "Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  21. Basir, Shayan & Azadehdel, Mohammad Reza & Ooshaksaraie, Maryam, 2023. "Designing a Model of Customers' Purchase Intention with Emphasis on Social Media: Based on Grounded Theory," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 13(01), March.
  22. Rasa Pauliene & Virginijus Tamasevicius & Silvestras Gaivenis, 2020. "Recommendations' Impact on Customer Behavior and Visiting Catering Organizations," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 9, January.
  23. Hussain, Shahid & Seet, Pi-Shen & Ryan, Maria & Iranmanesh, Mohammad & Cripps, Helen & Salam, Abdul, 2022. "Determinants of switching intention in the electricity markets - An integrated structural model approach," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  24. Mohammed M. Saleh, 2017. "United Notation 2030 Agenda for Sustainable Development Goals: Appraisal and Prospects," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 3, ejes_v3_i.
  25. Medina-Molina, Cayetano & Rey-Moreno, Manuel & Periáñez-Cristóbal, Rafael, 2021. "Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention," Journal of Business Research, Elsevier, vol. 122(C), pages 304-310.
  26. Hasani Vjollca Visoka & Zeqiri Jusuf & Todorovik Teodora & Jaziri Dhouha & Toska Asdren, 2023. "Digital Content Marketing and EWOM: A Mediational Serial Approach," Business Systems Research, Sciendo, vol. 14(2), pages 24-43, December.
  27. Agag, Gomaa & Ali Durrani, Baseer & Hassan Abdelmoety, Ziad & Mostafa Daher, Maya & Eid, Riyad, 2024. "Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture," Journal of Business Research, Elsevier, vol. 170(C).
  28. Wang, Zhihao & Li, Wei & Wang, Mengxin, 2024. "Exploring the social diffusion effects of green consumption: Evidence from green innovative products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  29. Sangjae Lee & Joon Yeon Choeh, 2020. "Using the Social Influence of Electronic Word-of-Mouth for Predicting Product Sales: The Moderating Effect of Review or Reviewer Helpfulness and Product Type," Sustainability, MDPI, vol. 12(19), pages 1-18, September.
  30. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.
  31. Zarnadze Giorgi & Pereira Inês Veiga, 2021. "The impact of WOM on the acceptance of mobile banking," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 377-391, December.
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