IDEAS home Printed from https://ideas.repec.org/r/eee/joinma/v26y2012i4p223-234.html
   My bibliography  Save this item

Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Jamie Carlson & Natalie Jane Vries & Mohammad M. Rahman & Alex Taylor, 2017. "Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments," Journal of Brand Management, Palgrave Macmillan, vol. 24(4), pages 334-348, August.
  2. Wongkitrungrueng, Apiradee & Assarut, Nuttapol, 2020. "The role of live streaming in building consumer trust and engagement with social commerce sellers," Journal of Business Research, Elsevier, vol. 117(C), pages 543-556.
  3. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
  4. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
  5. Eunhye Kim, 2021. "In-store shopping with location-based retail apps: perceived value, consumer response, and the moderating effect of flow," Information Technology and Management, Springer, vol. 22(2), pages 83-97, June.
  6. Hwang, Angel Hsing-Chi & Oh, Jeeyun, 2020. "Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  7. Miao Li & Ying Hua & Junxuan Zhu, 2021. "From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
  8. van Noort, Guda & van Reijmersdal, Eva A., 2019. "Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 16-26.
  9. Argyris, Young Anna & Monu, Kafui & Kim, Yongsuk & Zhou, Yilu & Wang, Zuhui & Yin, Zhaozheng, 2021. "Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 67-80.
  10. Elena Marchiori & Evangelos Niforatos & Luca Preto, 2018. "Analysis of users’ heart rate data and self-reported perceptions to understand effective virtual reality characteristics," Information Technology & Tourism, Springer, vol. 18(1), pages 133-155, April.
  11. Hautz, Julia & Füller, Johann & Hutter, Katja & Thürridl, Carina, 2014. "Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 1-15.
  12. Yim, Mark Yi-Cheon & Chu, Shu-Chuan & Sauer, Paul L., 2017. "Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 89-103.
  13. Adapa, Sujana & Fazal-e-Hasan, Syed Muhammad & Makam, Sathyaprakash Balaji & Azeem, Muhammad Masood & Mortimer, Gary, 2020. "Examining the antecedents and consequences of perceived shopping value through smart retail technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  14. repec:cmj:networ:y:2013:i:1:p:131-142 is not listed on IDEAS
  15. Adriana-Emilia ROBU, 2013. "Using Eye Tracking To Measure Online Interactivity: A Theoretical Framework," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 118-129, July.
  16. Lütjens, Henk & Eisenbeiss, Maik & Fiedler, Maximilian & Bijmolt, Tammo, 2022. "Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints," Journal of Business Research, Elsevier, vol. 153(C), pages 445-466.
  17. Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
  18. Kapoor, Anuj Pal & Vij, Madhu, 2018. "Technology at the dinner table: Ordering food online through mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 342-351.
  19. Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.
  20. Chien-Ta Bruce Ho & Nathatenee Gebsombut, 2019. "Communication Factors Affecting Tourist Adoption of Social Network Sites," Sustainability, MDPI, vol. 11(15), pages 1-13, August.
  21. Zhang, Peilin & Chao, Chih-Wei (Fred) & Chiong, Raymond & Hasan, Najmul & Aljaroodi, Hussain M. & Tian, Feng, 2023. "Effects of in-store live stream on consumers’ offline purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  22. Ye, Ben Haobin & Barreda, Albert A. & Okumus, Fevzi & Nusair, Khaldoon, 2019. "Website interactivity and brand development of online travel agencies in China: The moderating role of age," Journal of Business Research, Elsevier, vol. 99(C), pages 382-389.
  23. Qin, Hong & Peak, Daniel Alan & Prybutok, Victor, 2021. "A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  24. Blazevic, Vera & Wiertz, Caroline & Cotte, June & de Ruyter, Ko & Keeling, Debbie Isobel, 2014. "GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 87-100.
  25. Sung, Eunyoung (Christine), 2021. "The effects of augmented reality mobile app advertising: Viral marketing via shared social experience," Journal of Business Research, Elsevier, vol. 122(C), pages 75-87.
  26. Zabih-Allah Torabi & Mehdi Pourtaheri & Colin Michael Hall & Ayyoob Sharifi & Fazlollah Javidi, 2023. "Smart Tourism Technologies, Revisit Intention, and Word-of-Mouth in Emerging and Smart Rural Destinations," Sustainability, MDPI, vol. 15(14), pages 1-21, July.
  27. Zhao, Zhenzhen & Renard, Damien, 2018. "Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 94-103.
  28. David Eberle & Guido Berens & Ting Li, 2013. "The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation," Journal of Business Ethics, Springer, vol. 118(4), pages 731-746, December.
  29. Li Wang & Yuan Yang & Yishuai Li, 2021. "Extending lead-user theory to a virtual brand community: the roles of flow experience and trust," Asian Business & Management, Palgrave Macmillan, vol. 20(5), pages 618-643, November.
  30. Kouassi Marius Honoré Aké & Olivier Boiral, 2023. "Sustainable development and stakeholder engagement in the agri‐food sector: Exploring the nexus between biodiversity conservation and information technology," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 334-348, February.
  31. Mahfouz, Ahmed Y. & Joonas, Kishwar & Opara, Emmanuel U., 2020. "An overview of and factor analytic approach to flow theory in online contexts," Technology in Society, Elsevier, vol. 61(C).
  32. Gao, Wei & Li, Wenqian & Fan, Hua & Jia, Xingping, 2021. "How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  33. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
  34. repec:cmj:networ:y:2013:i:1:p:114-124 is not listed on IDEAS
  35. Smink, Anne R. & van Reijmersdal, Eva A. & van Noort, Guda & Neijens, Peter C., 2020. "Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses," Journal of Business Research, Elsevier, vol. 118(C), pages 474-485.
  36. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  37. Brannon Barhorst, Jennifer & McLean, Graeme & Shah, Esta & Mack, Rhonda, 2021. "Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences," Journal of Business Research, Elsevier, vol. 122(C), pages 423-436.
  38. Arghashi, Vahideh & Yuksel, Cenk Arsun, 2022. "Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  39. Wen-Chin Tsao & Yuan-Wei Shao, 2018. "How Is Flow Induced? From the Perspective of Online and Offline Channels," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 11-28, March.
  40. George Bedinelli Rossi & Dirceu da Silva & Mauro Neves Garcia, 2016. "Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment," Brazilian Business Review, Fucape Business School, vol. 13(5), pages 1-26, September.
  41. Poushneh, Atieh, 2021. "Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  42. Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
  43. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  44. Estrella Díaz & David Martín-Consuegra & Hooman Estelami, 2016. "A persuasive-based latent class segmentation analysis of luxury brand websites," Electronic Commerce Research, Springer, vol. 16(3), pages 401-424, September.
  45. Zekun Zhou & Duo Yin & Quan Gao, 2020. "Sense of Presence and Subjective Well-Being in Online Pet Watching: The Moderation Role of Loneliness and Perceived Stress," IJERPH, MDPI, vol. 17(23), pages 1-20, December.
  46. Jeannot, Florence & Dampérat, Maud & Salvador, Marielle & El Euch Maalej, Mariem & Jongmans, Eline, 2022. "Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences," Journal of Business Research, Elsevier, vol. 146(C), pages 518-539.
  47. Gao, Lingling & Bai, Xuesong, 2014. "Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 653-665.
  48. Serravalle, Francesca & Vanheems, Régine & Viassone, Milena, 2023. "Does product involvement drive consumer flow state in the AR environment? A study on behavioural responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  49. Wu, Ing-Long & Chen, Kuei-Wan & Chiu, Mai-Lun, 2016. "Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users," International Journal of Information Management, Elsevier, vol. 36(3), pages 284-296.
  50. Taheri, Babak & Yousaf, Anish & Gannon, Martin & Mishra, Abhishek, 2024. "e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  51. Sheshadri Chatterjee & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective," Information Systems Frontiers, Springer, vol. 24(3), pages 945-964, June.
  52. Axel Berger & Tobias Schlager & David E. Sprott & Andreas Herrmann, 2018. "Gamified interactions: whether, when, and how games facilitate self–brand connections," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 652-673, July.
  53. Mohammadreza Mousavizadeh & Mehrdad Koohikamali & Mohammad Salehan & Dam J. Kim, 2022. "An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model," Information Systems Frontiers, Springer, vol. 24(1), pages 211-231, February.
  54. Kim, Su Jung & Wang, Rebecca Jen-Hui & Malthouse, Edward C., 2015. "The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 28-41.
  55. Kim, Gwia & Jin, Byoungho & Shin, Daeun Chloe, 2022. "Virtual reality as a promotion tool for small independent stores," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  56. Hamilton, Mitchell & Kaltcheva, Velitchka D. & Rohm, Andrew J., 2016. "Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion," Journal of Interactive Marketing, Elsevier, vol. 36(C), pages 121-133.
  57. McLean, Graeme & Osei-Frimpong, Kofi & Al-Nabhani, Khalid & Marriott, Hannah, 2020. "Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective," Journal of Business Research, Elsevier, vol. 106(C), pages 139-157.
  58. Martin, Jillian & Mortimer, Gary & Andrews, Lynda, 2015. "Re-examining online customer experience to include purchase frequency and perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 81-95.
  59. Poushneh, Atieh & Vasquez-Parraga, Arturo & Gearhart, Richard S., 2024. "The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  60. Pappas, Ilias O. & Kourouthanassis, Panos E. & Giannakos, Michail N. & Chrissikopoulos, Vassilios, 2016. "Explaining online shopping behavior with fsQCA: The role of cognitive and affective perceptions," Journal of Business Research, Elsevier, vol. 69(2), pages 794-803.
  61. Yim, Mark Yi-Cheon & Yoo, Chan Yun, 2020. "Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 65-80.
  62. Petit, Olivia & Velasco, Carlos & Spence, Charles, 2019. "Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 42-61.
  63. Kowalczuk, Pascal & Siepmann (née Scheiben), Carolin & Adler, Jost, 2021. "Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study," Journal of Business Research, Elsevier, vol. 124(C), pages 357-373.
  64. Roy, Sanjit Kumar & Balaji, M S & Sadeque, Saalem & Nguyen, Bang & Melewar, T C, 2017. "Constituents and consequences of smart customer experience in retailing," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 257-270.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.