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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

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Cited by:

  1. Davcik, Nebojsa S. & Cardinali, Silvio & Sharma, Piyush & Cedrola, Elena, 2021. "Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance," Journal of Business Research, Elsevier, vol. 128(C), pages 650-660.
  2. Davcik, Nebojsa S. & Sharma, Piyush, 2016. "Marketing resources, performance, and competitive advantage: A review and future research directions," Journal of Business Research, Elsevier, vol. 69(12), pages 5547-5552.
  3. Yang, Miaomiao & Wang, Juanru & Zhang, Xiaodi, 2021. "Boundary-spanning search and sustainable competitive advantage: The mediating roles of exploratory and exploitative innovations," Journal of Business Research, Elsevier, vol. 127(C), pages 290-299.
  4. Marques, Catarina & da Silva, Rui Vinhas & Davcik, Nebojsa S. & Faria, Rita Tamagnini, 2020. "The role of brand equity in a new rebranding strategy of a private label brand," Journal of Business Research, Elsevier, vol. 117(C), pages 497-507.
  5. Sun, Wenbin & Price, Joseph & Ding, Yuan, 2019. "The longitudinal effects of internationalization on firm performance: The moderating role of marketing capability," Journal of Business Research, Elsevier, vol. 95(C), pages 326-337.
  6. Shaqir Elezaj & Vehbi Ramaj & Ramë Elezaj, 2023. "The Role of Innovation and Branding on Enterprise Sales Growth in Transition Countries," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, May.
  7. Koshksaray, Amir Abedini & Quach, Sara & Trinh, Giang & Keivani, Somayeh Bahoush & Thaichon, Park, 2023. "Brand competitiveness antecedents: The interaction effects of marketing and R&D expenditure," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  8. Jalal Rajeh Hanaysha, 2023. "Exploring the Relationship between Entrepreneurial Marketing Dimensions, Brand Equity and SME Growth," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 22-38, January.
  9. Chao Tu & Yingfang Shi, 2023. "Market-Incentive Environmental Regulation and the Quality of Corporate Innovation," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
  10. Bouguerra, Abderaouf & Gölgeci, Ismail & Gligor, David M. & Tatoglu, Ekrem, 2021. "How do agile organizations contribute to environmental collaboration? Evidence from MNEs in Turkey," Journal of International Management, Elsevier, vol. 27(1).
  11. Lin, Woon Leong & Ho, Jo Ann & Sambasivan, Murali & Yip, Nick & Mohamed, Azali Bin, 2021. "Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  12. Piaopeng Song & Yuxiao Gu & Bin Su & Arifa Tanveer & Qiao Peng & Weijun Gao & Shaomin Wu & Shihong Zeng, 2023. "The Impact of Green Technology Research and Development (R&D) Investment on Performance: A Case Study of Listed Energy Companies in Beijing, China," Sustainability, MDPI, vol. 15(16), pages 1-24, August.
  13. Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.
  14. Xiang, Yilin & Chen, Lu & Zhang, Zhenya & Sun, Xinyu, 2024. "Does perceived greenwashing promote or inhibit ethical voice? Effects of moral disengagement and perceived competitive pressure," Journal of Business Research, Elsevier, vol. 182(C).
  15. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
  16. Mohammadjavad Shabankareh & Ali Sarhadi, 2023. "The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach," SN Business & Economics, Springer, vol. 3(2), pages 1-23, February.
  17. Katarina Janošková & Pavol Kral & Anna Krizanova, 2018. "The Impact of Business Innovations on Brand Value," Journal of Innovative Business and Management, DOBA Faculty, vol. 10(2).
  18. Lee, In Hyeock & Lévesque, Moren, 2023. "Do resource-constrained early-stage firms balance their internal resources across business activities? If so, should they?," Journal of Business Research, Elsevier, vol. 159(C).
  19. Rosamartina Schena & Domenico Morrone & Angeloantonio Russo, 2023. "The competition between private label and national brand through the signal of Euro‐leaf," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 6169-6181, December.
  20. Wang, Zhengpei & Yang, Xue, 2019. "Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective," Technology in Society, Elsevier, vol. 58(C).
  21. Woojin Yoon & Suyeon Kwon, 2023. "The Impact of Technological and Non-technological Innovative Activities on Technological Competitiveness," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(1), pages 1-19, March.
  22. Janarthanan Balakrishnan & Pantea Foroudi, 2020. "Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 181-200, August.
  23. Ngo, Liem Viet & Bucic, Tania & Sinha, Ashish & Lu, Vinh Nhat, 2019. "Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation," Journal of Business Research, Elsevier, vol. 94(C), pages 154-161.
  24. Ben-Jebara, Marouen & Mishra, Saurabh & Modi, Sachin B. & Mahar, Stephen, 2023. "Product personalization focus in the pharmaceutical industry and shareholder wealth: The roles of marketing capability and financial leverage," Journal of Business Research, Elsevier, vol. 159(C).
  25. Adomako, Samuel & Amankwah-Amoah, Joseph & Danso, Albert & Danquah, Joseph Kwadwo & Hussain, Zahid & Khan, Zaheer, 2021. "R&D intensity, knowledge creation process and new product performance: The mediating role of international R&D teams," Journal of Business Research, Elsevier, vol. 128(C), pages 719-727.
  26. Abdolhossein Karampour & Bahareh Ahmadinejad, 2020. "How Attribute-Based Design Perceptions and Consumer-Brand Relationship Affected on Brand Equity?," Journal of Contemporary Research in Business, Economics and Finance, Michael Laurence, vol. 2(3), pages 61-70.
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