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Behavioral brand loyalty and consumer brand associations

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Cited by:

  1. Aguirre-Rodriguez, Alexandra & Bóveda-Lambie, Adriana M. & Montoya, Detra Y., 2014. "Exploring ethnic consumer response to crossover brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 457-463.
  2. Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
  3. He, Jiaxun & Zhang, Shuang, 2022. "How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? An empirical study in China," Journal of Business Research, Elsevier, vol. 142(C), pages 694-706.
  4. Sayibu Ibrahim Nnindini & Justice Boateng Dankwah, 2022. "Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from the Automobile Industry," Information Management and Business Review, AMH International, vol. 13(4), pages 23-38.
  5. Grohs, Reinhard & Raies, Karine & Koll, Oliver & Mühlbacher, Hans, 2016. "One pie, many recipes: Alternative paths to high brand strength," Journal of Business Research, Elsevier, vol. 69(6), pages 2244-2251.
  6. Trinh, Giang & Dawes, John, 2020. "A comparison of brand loyalty between on the go and take-home consumption purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  7. Reetika Gupta & Deepa Chandrasekaran & Sankar Sen & Tanvi Gupta, 2024. "Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers," Journal of Business Ethics, Springer, vol. 191(4), pages 739-755, May.
  8. Subhajit Bhattacharya & Vijeta Anand, 2021. "What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study," Global Business Review, International Management Institute, vol. 22(6), pages 1507-1529, December.
  9. Stocchi, Dr Lara & Kemps, Eva & Anesbury, Dr Zachary, 2021. "The effect of mental availability on snack food choices," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  10. Naixin Zhu, 2023. "Dissertation on Applied Microeconomics of Freemium Pricing Strategies in Mobile App Market," Papers 2305.09479, arXiv.org.
  11. Lin, Yi Hsin, 2015. "Innovative brand experience's influence on brand equity and brand satisfaction," Journal of Business Research, Elsevier, vol. 68(11), pages 2254-2259.
  12. Marques, Catarina & da Silva, Rui Vinhas & Davcik, Nebojsa S. & Faria, Rita Tamagnini, 2020. "The role of brand equity in a new rebranding strategy of a private label brand," Journal of Business Research, Elsevier, vol. 117(C), pages 497-507.
  13. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2015. "An evaluation of nonprofit brand image: Towards a better conceptualization and measurement," Journal of Business Research, Elsevier, vol. 68(8), pages 1657-1666.
  14. Lee, Jaeha & Park, Kwangsoo, 2024. "The effects of hedonic shopping values on loyalty towards small retailers: The moderating role of trust," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  15. Ahmad, Anees & Thyagaraj, K.S., 2017. "An empirical comparison of two brand personality scales: Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 86-92.
  16. Böger, Daniel & Kottemann, Pascal & Meißner, Martin & Decker, Reinhold, 2017. "A mechanism for aggregating association network data: An application to brand concept maps," Journal of Business Research, Elsevier, vol. 79(C), pages 90-106.
  17. Byun, Kyung-Ah (Kay) & Duhan, Dale F. & Dass, Mayukh, 2020. "The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers," Journal of Business Research, Elsevier, vol. 116(C), pages 163-175.
  18. Simmonds, Lucy & Bellman, Steven & Kennedy, Rachel & Nenycz-Thiel, Magda & Bogomolova, Svetlana, 2020. "Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation," Journal of Business Research, Elsevier, vol. 111(C), pages 241-248.
  19. Cristina Lupu & Ana Isabel Rodrigues & Oana Mihaela Stoleriu & Martina G. Gallarza, 2020. "A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand," Sustainability, MDPI, vol. 13(1), pages 1-23, December.
  20. Atadil, Hilmi A. & Sirakaya-Turk, Ercan & Baloglu, Seyhmus & Kirillova, Ksenia, 2017. "Destination Neurogenetics: Creation of destination meme maps of tourists," Journal of Business Research, Elsevier, vol. 74(C), pages 154-161.
  21. Kwon, Wi-Suk & Englis, Basil & Mann, Manveer, 2016. "Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern," Journal of Business Research, Elsevier, vol. 69(2), pages 815-822.
  22. Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
  23. Abas Mirzaei & Elham (Helen) Siuki & David Gray & Lester W Johnson, 2016. "Brand associations in the higher education sector: The difference between shared and owned associations," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 419-438, July.
  24. Simon Morgan & Krishna Govender, 2017. "Exploring customer loyalty in the South African mobile telecommunications sector," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1273816-127, January.
  25. Ozdemir, Sena & Zhang, ShiJie & Gupta, Suraksha & Bebek, Gaye, 2020. "The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty," Journal of Business Research, Elsevier, vol. 117(C), pages 791-805.
  26. Muhammad Ishtiaq Ishaq & Eleonora Di Maria, 2020. "Sustainability countenance in brand equity: a critical review and future research directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 15-34, January.
  27. Ping Yan & Jun Pei & Ya Zhou & Panos M. Pardalos, 2024. "When platform exploits data analysis advantage: change of OEM-led supply chain structure," Annals of Operations Research, Springer, vol. 339(3), pages 1405-1431, August.
  28. Viergutz, Tim & Schulze-Ehlers, Birgit, 2018. "The use of hybrid scientometric clustering for systematic literature reviews in business and economics," DARE Discussion Papers 1804, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
  29. Long, Zoe & Axsen, Jonn & Miller, Inger & Kormos, Christine, 2019. "What does Tesla mean to car buyers? Exploring the role of automotive brand in perceptions of battery electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 185-204.
  30. Dugar, Anurag & Chamola, Pankaj, 2021. "Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  31. Liu, Matthew Tingchi & Wong, IpKin Anthony & Tseng, Ting-Hsiang & Chang, Angela Wen-Yu & Phau, Ian, 2017. "Applying consumer-based brand equity in luxury hotel branding," Journal of Business Research, Elsevier, vol. 81(C), pages 192-202.
  32. Isaac Levi Henderson & Mark Avis & Wai Hong Kan Tsui & Thanh Ngo & Andrew Gilbey, 2023. "Compound Brands and the Multi-Creation of Brand Associations: Evidence from Airports and Shopping Malls," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
  33. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
  34. Mühlbacher, Hans & Raies, Karine & Grohs, Reinhard & Koll, Oliver, 2016. "Drivers of brand strength: Configural paths to strong cognitive brand equity," Journal of Business Research, Elsevier, vol. 69(8), pages 2774-2780.
  35. Christopher J. White & Eudora Tong & Michael Schwartz, 2020. "From brands to classical music: Broadening and deepening a brand love prototype," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 227-236, March.
  36. Sujin Bae & Timothy Hyungsoo Jung & Natasha Moorhouse & Minjeong Suh & Ohbyung Kwon, 2020. "The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
  37. Philp, Matthew & Pyle, Martin A., 2021. "The “easy win” preference: Negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior," Journal of Business Research, Elsevier, vol. 128(C), pages 1-10.
  38. Hariharan, Vijay Ganesh & Desai, Kalpesh Kaushik & Talukdar, Debabrata & Inman, J. Jeffrey, 2018. "Shopper marketing moderators of the brand equity – behavioral loyalty relationship," Journal of Business Research, Elsevier, vol. 85(C), pages 91-104.
  39. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  40. Mitra, Satanik & Jenamani, Mamata, 2020. "OBIM: A computational model to estimate brand image from online consumer review," Journal of Business Research, Elsevier, vol. 114(C), pages 213-226.
  41. Abdelbaset M. Alkhawaldeh & Salniza Md. Salleh & Fairol Bin Halim, 2016. "Brand Equity and Brand Loyalty: New Perspective," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 722-730.
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