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Understanding influencer marketing: The role of congruence between influencers, products and consumers

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  1. Farivar, Samira & Wang, Fang, 2022. "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  2. Taerin Chung & Kwang-Yong Lee & Uk Kim, 2022. "The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
  3. Zhang, Peilin & Chao, Chih-Wei (Fred) & Chiong, Raymond & Hasan, Najmul & Aljaroodi, Hussain M. & Tian, Feng, 2023. "Effects of in-store live stream on consumers’ offline purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  4. Dr. Muhammad Waqas Rana & Mohammad Shahnawaz Ashfaq & Dr. Faizah Yasir Jalbani, 2024. "The Role of Artificial Intelligence in Influencer Marketing," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 1-13.
  5. Dabiran, Ehsan & Farivar, Samira & Wang, Fang & Grant, Gerald, 2024. "Virtually human: anthropomorphism in virtual influencer marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  6. Li, Wenting & Zhao, Fang & Lee, Ji Min & Park, Jiwoon & Septianto, Felix & Seo, Yuri, 2024. "How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset," Journal of Business Research, Elsevier, vol. 171(C).
  7. Tayseer Alkdour & Mohammed Amin Almaiah & Rima Shishakly & Abdalwali Lutfi & Mahmoud Alrawad, 2023. "Exploring the Success Factors of Smart City Adoption via Structural Equation Modeling," Sustainability, MDPI, vol. 15(22), pages 1-19, November.
  8. F. Ali & Muhammad Zubair Tauni & A. Ali, 2022. "The Big Five Dyad Congruence and Compulsive Buying: A Case of Service Encounters," Post-Print hal-04584719, HAL.
  9. Saridakis, Charalampos & Katsikeas, Constantine S. & Angelidou, Sofia & Oikonomidou, Maria & Pratikakis, Polyvios, 2023. "Mining Twitter lists to extract brand-related associative information for celebrity endorsement," European Journal of Operational Research, Elsevier, vol. 311(1), pages 316-332.
  10. Mukta Garg & Apurva Bakshi, 2024. "Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  11. Robert Zniva & Wolfgang J. Weitzl & Christina Lindmoser, 2023. "Be constantly different! How to manage influencer authenticity," Electronic Commerce Research, Springer, vol. 23(3), pages 1485-1514, September.
  12. Ali, Fayaz & Tauni, Muhammad Zubair & Ali, Ayaz, 2022. "The Big Five dyad congruence and compulsive buying: A case of service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  13. Shuai Zhang & Kyungsik Kim & Brain H. Yim & Boram Hyun & Weiqi Chai, 2022. "Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
  14. Irena Antošová & Jana Stávková, 2023. "Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 69(9), pages 358-365.
  15. Alboqami, Hassan, 2023. "Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  16. Yiming Chen & Zhaoyue Qin & Yue Yan & Yi Huang, 2024. "The Power of Influencers: How Does Influencer Marketing Shape Consumers’ Purchase Intentions?," Sustainability, MDPI, vol. 16(13), pages 1-18, June.
  17. Bo-Chiuan Su & Li-Wei Wu & Hongxi Lin & Chieh-An Lin, 2023. "The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention," Sustainability, MDPI, vol. 15(1), pages 1-21, January.
  18. Rosengren, Sara & Campbell, Colin & Rapp Farrell, Justine, 2024. "Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  19. Venciute, Dominyka & Mackeviciene, Ieva & Kuslys, Marius & Correia, Ricardo Fontes, 2023. "The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  20. Ren, Shengnan & Karimi, Sahar & Bravo Velázquez, Alberto & Cai, Jianfeng, 2023. "Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth," Journal of Business Research, Elsevier, vol. 156(C).
  21. Mukta Garg & Apurva Bakshi, 2024. "Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
  22. Shuqair, Saleh & Filieri, Raffaele & Viglia, Giampaolo & Mattila, Anna S. & Costa Pinto, Diego, 2024. "Leveraging online selling through social media influencers," Journal of Business Research, Elsevier, vol. 171(C).
  23. Conde, Rita & Casais, Beatriz, 2023. "Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship," Journal of Business Research, Elsevier, vol. 158(C).
  24. Zhang, Xiaoping & Zhang, Shihan, 2024. "Investigating impulse purchases in live streaming e-commerce: A perspective of match-ups," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
  25. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  26. Colmekcioglu, Nazan & Marvi, Reza & Foroudi, Pantea & Okumus, Fevzi, 2022. "Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews," Journal of Business Research, Elsevier, vol. 153(C), pages 235-250.
  27. Yu-Jing Chiu & Ling-Shiuan Hong & So-Ra Song & Yu-Chao Cheng, 2024. "Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing," Mathematics, MDPI, vol. 12(7), pages 1-22, March.
  28. Yang Chen & Aleksy Kwilinski & Olena Chygryn & Oleksii Lyulyov & Tetyana Pimonenko, 2021. "The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels," Sustainability, MDPI, vol. 13(24), pages 1-13, December.
  29. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta, 2024. "Human versus virtual influences, a comparative study," Journal of Business Research, Elsevier, vol. 173(C).
  30. Luyi Qiu & Xiaohua Chen & Timothy J. Lee, 2021. "How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming," Sustainability, MDPI, vol. 13(15), pages 1-16, August.
  31. Leite Ângela & Lopes Silvia & Rodrigues Anabela, 2023. "Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study," Management & Marketing, Sciendo, vol. 18(4), pages 556-576, December.
  32. José Tudón, 2022. "Distilling network effects from Steam," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 293-312, September.
  33. Filieri, Raffaele & Acikgoz, Fulya & Du, Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 160(C).
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