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Brand activism: Does courting controversy help or hurt a brand?

Citations

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Cited by:

  1. Mirzaei, Abas & Wilkie, Dean C. & Siuki, Helen, 2022. "Woke brand activism authenticity or the lack of it," Journal of Business Research, Elsevier, vol. 139(C), pages 1-12.
  2. Nguyen, Nga & Priporas, Constantinos-Vasilios & McPherson, Mark & Manyiwa, Simon, 2023. "CSR-related consumer scepticism: A review of the literature and future research directions," Journal of Business Research, Elsevier, vol. 169(C).
  3. Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
  4. Villagra, Nuria & Monfort, Abel & Méndez-Suárez, Mariano, 2021. "Firm value impact of corporate activism: Facebook and the stop hate for profit campaign," Journal of Business Research, Elsevier, vol. 137(C), pages 319-326.
  5. Lunardo, Renaud & Alemany Oliver, Mathieu & Shepherd, Steven, 2023. "How believing in brand conspiracies shapes relationships with brands," Journal of Business Research, Elsevier, vol. 159(C).
  6. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
  7. Khalid Alharbi & Joon Kyoung Kim & Christopher Noland & Jackson Carter, 2022. "When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence," Sustainability, MDPI, vol. 14(3), pages 1-19, February.
  8. Walter, Nadine & Föhl, Ulrich & Sander, Frauke & Nies, Angelique, 2024. "Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism," Journal of Business Research, Elsevier, vol. 184(C).
  9. Steven Chen, 2023. "A counterinsurgent (COIN) framework to defend against consumer activists," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 275-301, July.
  10. Catarina Lelis & Elizete A. Kreutz, 2024. "The Realms of Participation in Visual Identity Design," Corporate Reputation Review, Palgrave Macmillan, vol. 27(2), pages 106-119, May.
  11. In-Hye Kang & Amna Kirmani, 2024. "Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior," Journal of Business Ethics, Springer, vol. 192(1), pages 39-56, June.
  12. Klement Podnar & Urša Golob, 2024. "Brands and activism: ecosystem and paradoxes," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 95-107, March.
  13. Zoe Lee & Amanda Spry & Yuksel Ekinci & Jessica Vredenburg, 2024. "From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 193-211, March.
  14. Sophie Esmann Andersen & Trine Susanne Johansen, 2024. "The activist brand and the transformational power of resistance: towards a narrative conceptual framework," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 140-152, March.
  15. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-Driven Climate Mitigation: Exploring Barriers and Solutions in Studying Higher Mitigation Potential Behaviors," OSF Preprints ywus6_v1, Center for Open Science.
  16. Maximilian Schacker, 2022. "Tackling Fuzziness in CSR Communication Research on Social Media: Pathways to More Rigor and Replicability," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
  17. Aya Aboelenien & Chau Minh Nguyen, 2024. "From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 108-125, March.
  18. Federico Mangiò & Giuseppe Pedeliento & Daniela Andreini & Lia Zarantonello, 2024. "How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 345-381, July.
  19. Saracevic, Selma & Schlegelmilch, Bodo B., 2024. "Activist brand perception: Conceptualization, scale development and validation," Journal of Business Research, Elsevier, vol. 180(C).
  20. Ahmad, Fayez & Guzmán, Francisco & Kidwell, Blair, 2022. "Effective messaging strategies to increase brand love for sociopolitical activist brands," Journal of Business Research, Elsevier, vol. 151(C), pages 609-622.
  21. Yang Wang & Marco Shaojun Qin & Xueming Luo & Yu (Eric) Kou, 2022. "Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media," Marketing Science, INFORMS, vol. 41(6), pages 1029-1044, November.
  22. Sergio Rivaroli & Roberta Spadoni & Ilenia Bregoli, 2022. "What Grounds Our Loyalty towards “Authentic Brand Activism” of a Sustainable Food Brand?," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
  23. C. Rudeloff & P. Michalski, 2024. "How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter," Corporate Reputation Review, Palgrave Macmillan, vol. 27(3), pages 202-215, August.
  24. Pedersen, Carsten Lund, 2023. "The paradoxical marketer: Interpretations, illustrations, and implications," Business Horizons, Elsevier, vol. 66(6), pages 765-776.
  25. Wong, Amy & Wei, Joicey, 2023. "Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  26. Carina Thürridl & Frauke Mattison Thompson, 2023. "Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand," Marketing Letters, Springer, vol. 34(4), pages 685-696, December.
  27. Cavdar Aksoy, Nilsah & Yazici, Nihal, 2023. "Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  28. Lee, Zoe & Faridah Syed Alwi, Sharifah & Gambetti, Rossella, 2024. "The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding," Journal of Business Research, Elsevier, vol. 181(C).
  29. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-Driven Climate Mitigation: Exploring Barriers and Solutions in Studying Higher Mitigation Potential Behaviors," OSF Preprints ywus6, Center for Open Science.
  30. Whitler, Kimberly A. & Barta, Thomas, 2024. "The enterprise activism risk model: How good intentions can jeopardize business success," Journal of Retailing, Elsevier, vol. 100(2), pages 330-340.
  31. Michel, Géraldine & Stathopoulou, Anastasia & Valette-Florence, Pierre, 2022. "Luxury is still alive and well: A spotlight on its multifaceted components," Journal of Business Research, Elsevier, vol. 153(C), pages 276-284.
  32. Aleena Amir, 2024. "Mapping Femvertising Research: A PRISMA Driven Systematic Review of Literature," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 663-670.
  33. Lembregts, Christophe & Cadario, Romain, 2024. "Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 513-528.
  34. Maria Giovanna Confetto & Maria Palazzo & Maria Antonella Ferri & Mara Normando, 2023. "Brand Activism for Sustainable Development Goals: A Comparative Analysis in the Beauty and Personal Care Industry," Sustainability, MDPI, vol. 15(7), pages 1-15, April.
  35. Barbara Duffek & Andreas B. Eisingerich & Omar Merlo, 2023. "Why so toxic? A framework for exploring customer toxicity," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 122-143, June.
  36. Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).
  37. Mithila Guha & Daniel Korschun, 2024. "Peer effects on brand activism: evidence from brand and user chatter on Twitter," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 153-167, March.
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