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Cross-functional issues in the implementation of relationship marketing through customer relationship management

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Cited by:

  1. Mosa Alokla & Mais Alkhateeb & Muneer Abbad & Faten Jaber, 2019. "Customer Relationship Management: A Review and Classification," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 7(2), pages 187-210, October.
  2. Muhammad Ashraf & Mohammad Asif Khan & Noor Ismawati Jaafar & Ainin Sulaiman, 2015. "The impact of Involvement in CRM Initiative on Inter-functional Integration and Organizational Performance: Evidence from Pakistani Enterprises," Information Management and Business Review, AMH International, vol. 7(1), pages 29-40.
  3. Chi, Nguyen Thi Khanh, 2021. "Innovation capability: The impact of e-CRM and COVID-19 risk perception," Technology in Society, Elsevier, vol. 67(C).
  4. Alex R. Zablah & Danny N. Bellenger & Detmar W. Straub & Wesley J. Johnston, 2012. "Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry," Information Systems Research, INFORMS, vol. 23(2), pages 418-435, June.
  5. Sudirman Zaid & Juharsah Juharsah & Hayat Yusuf & Nursaban Rommy Suleman, 2020. "The Customer relationship marketing as the antecedents to increasing customer loyalty," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(5), pages 245-254, September.
  6. Eleanna Kafeza & Christos Makris & Gerasimos Rompolas & Feras Al-Obeidat, 2021. "Behavioral and Migration Analysis of the Dynamic Customer Relationships on Twitter," Information Systems Frontiers, Springer, vol. 23(5), pages 1303-1316, September.
  7. Zinat Ghaedi & Abdolali Keshtegar & Mohammad Ghasemi, 2016. "Impact of Knowledge Management on Success of Customer Relationship Management (Staff, Leadership, Organizational Structure)," Modern Applied Science, Canadian Center of Science and Education, vol. 10(3), pages 142-142, March.
  8. Muhammad Ashraf & Asad Afzal Humayon & Jamil Ahmad & Mazhar Abbas, 2017. "Three condensed importance of interfunctional communication for the acceptance of CRM system," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1402474-140, January.
  9. Eleanna Kafeza & Christos Makris & Gerasimos Rompolas & Feras Al-Obeidat, 0. "Behavioral and Migration Analysis of the Dynamic Customer Relationships on Twitter," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
  10. Chun-Chu Liu & Chien-min Huang, 2012. "The Relationship between Work Satisfaction and Service Satisfaction in Perspective of Financial Specialist-Customer Relationship," Information Management and Business Review, AMH International, vol. 4(8), pages 434-443.
  11. Waseem John, 2019. "Scale Development and Construct Validity of Organizational Capital in Customer Relationship Management Context: A Confirmatory Factor Analysis Approach," Business Perspectives and Research, , vol. 7(1), pages 76-91, January.
  12. Mohammad Nabil Shaaban & Soha Ashraf Ghoneim, 2017. "Assessing the Effect of Customer Relationship Management on Hotels’ Marketing Performance: The Mediating Role of Marketing Capabilities – Evidence from Sharm El-Sheikh, Egypt," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 84-104, November.
  13. Ahsan Javaid & Nosheen Nawaz, 2021. "Impact Of Customer Relationship Management On Firm Performance: Empirical Investigation Of Insurance Providers In Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 64-75, December.
  14. Kahn, Kenneth B. & Reizenstein, Richard C. & Rentz, Joseph O., 2004. "Sales-distribution interfunctional climate and relationship effectiveness," Journal of Business Research, Elsevier, vol. 57(10), pages 1085-1091, October.
  15. Garrido-Moreno, Aurora & Padilla-Meléndez, Antonio, 2011. "Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors," International Journal of Information Management, Elsevier, vol. 31(5), pages 437-444.
  16. Ana Olavarría-Jaraba & Jesús J. Cambra-Fierro & Edgar Centeno & Rosario Vázquez-Carrasco, 2018. "Analyzing relationship quality and its contribution to consumer relationship proneness," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 641-661, December.
  17. Chun-Chu Liu & Li-min Chuang & Chien-Min Huang, 2012. "A Study of the Impact of the e-CRM Perspective on Customer Satisfaction and Customer Loyalty-Exemplified by Bank Sinopac," Journal of Economics and Behavioral Studies, AMH International, vol. 4(8), pages 467-476.
  18. Yi-Feng Yang, 2010. "Service capabilities and customer relationship management: an investigation of the banks in Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 32(6), pages 937-960, October.
  19. Carmen-Maria, IORDACHE & Alexandrina, SÎRBU, 2013. "Customer Loyalty - The Guaranteed Success Of An Organization On The Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(4), pages 41-48.
  20. van Aaken, Dominik & Kirsch, Werner & Seidl, David, 2015. "Gesetzmäßigkeiten in der Unternehmensführung? – Unternehmensführung als das Verfügen über Notwendigkeiten," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(1), pages 54-66.
  21. Shashidhar Kini K. & Manjaiah D.H., 2011. "Role of CRM e-Business in Knowledge Economy," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(2), pages 154-164, March.
  22. Samsudin Wahab, 2010. "The Evolution of Relationship Marketing (RM) Towards Customer Relationship Management (CRM): A Step towards Company Sustainability," Information Management and Business Review, AMH International, vol. 1(2), pages 88-96.
  23. Maraj Rahman Sofi & Iqbal Ahmad Hakim, 2018. "Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited," FIIB Business Review, , vol. 7(3), pages 201-215, September.
  24. Heidar Sharifi Fathabad & Abbas Yazdanpanah & Somayeh Hessam & Elham Ehsani Chimeh & Siamak Aghlmand, 2016. "Organizational Justice and the Shortage of Nurses in Medical & Educational Hospitals, in Urmia-2014," Global Journal of Health Science, Canadian Center of Science and Education, vol. 8(2), pages 1-99, February.
  25. Cristina - Andrada Baba & Raluca Nastase-Anysz, 2020. "Applied Communication Methods of Relationship Marketing for Adapting the Business to the Crisis Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 1246-1258.
  26. A.R. ABDUL-AZIZ & Bashiru I.I. SAEED & Ayogyam ALEXANDER, 2014. "Customer satisfaction of mobile telecommunication networks in Ghana: service delivery perspective," The Journal of Accounting and Management, Danubius University of Galati, issue 1, pages 61-71, April.
  27. Azra Soomro & Paras Rani Mahar & Javaid Dars & Irfan-u-Allah Shah Rashdi & Faiza Hisbani, 2017. "Effectiveness of CRM (Customer Relationship Management) in Higher Educational Institutions by Addressing Faculty Problems: The Case Study of MUET," Noble International Journal of Social Sciences Research, Noble Academic Publsiher, vol. 2(5), pages 57-67, May.
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