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Weight Implications of Soda Consumption

Author

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  • Chen Zhu

    (University of Connecticut)

  • Rigoberto A. Lopez

    (University of Connecticut)

Abstract

This article examines consumers’ valuation of calories in carbonated soft drinks and its weight implications in a broader context beyond sodas. Using a sample of 40,000 consumers, 35 percent were found to have a positive valuation for calories or were “calorie lovers”. The estimates were used in a regression of determinants of their body mass indexes. Although consumer positive valuation for calories is significantly linked to higher BMIs, a sedentary life with lack of exercise is more important in explaining high BMI levels. Other factors, such as education, smoking, and being single led to significantly lower BMIs.

Suggested Citation

  • Chen Zhu & Rigoberto A. Lopez, 2012. "Weight Implications of Soda Consumption," Outreach Reports 09, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    • Handle: RePEc:zwi:outrep:09
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