Kundenbindungsansätze im deutschen TK-Markt im Lichte der Regulierung
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- Gerpott, Torsten J. & Rams, Wolfgang & Schindler, Andreas, 2001. "Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market," Telecommunications Policy, Elsevier, vol. 25(4), pages 249-269, May.
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Keywords
Telekommunikation; Beziehungsmarketing; Leistungsbündel; Wettbewerb; Telekommunikationspolitik; Deutschland;All these keywords.
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