IDEAS home Printed from https://ideas.repec.org/p/zbw/tufwps/200305.html
   My bibliography  Save this paper

Erfolg auf dem amerikanischen Markt

Author

Listed:
  • Rülke, Tessa

Abstract

Im Herbst 2002 wurde unter sächsischen Klein- und Mittelständischen Unternehmen eine empirische Studie zum Thema "Erfolg auf dem amerikanischen Markt" durchgeführt. Ein Teil der in einer Fragebogenaktion gewonnenen Ergebnisse wird in diesem Arbeitspapier vorge-stellt. Die Ergebnisse beziehen sich auf die Kernfragen des Fragebogens zu den Themen In-ternet, Sprachkenntnisse, Firmenbroschüren, Bedeutung des US-Marktes, Marktanalyse, Bu-siness-Plan, Adaption des Produktes bzw. der Produktkommunikation sowie interkulturelle Kompetenz. Nach einer kurzen theoretischen Umreißung der genannten Faktoren werden die empirischen Ergebnisse anhand von Häufigkeitsanalysen dargestellt. Die ausführliche Inter-pretation und Evaluierung dieser Studie wird im Rahmen weiterer wissenschaftlicher Arbeiten erfolgen.

Suggested Citation

  • Rülke, Tessa, 2003. "Erfolg auf dem amerikanischen Markt," Freiberg Working Papers 2003/05, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
    • Handle: RePEc:zbw:tufwps:200305
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/48368/1/368331180.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hinner, Michael B. & Rülke, Tessa, 2002. "Intercultural communication in business ventures illustrated by two case studies," Freiberg Working Papers 2002/03, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      Klein- und Mittelständische Unternehmen in Sachsen; US-amerikanischer Markt; Interkulturelle Kompetenz; Small and Medium-Sized Companies in Saxony; US-American Market; Intercultural Competence;
      All these keywords.

      JEL classification:

      • F10 - International Economics - - Trade - - - General
      • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
      • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
      • Z10 - Other Special Topics - - Cultural Economics - - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tufwps:200305. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/fwfrede.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.