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Communication science: An integral part of business and business studies?

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  • Hinner, Michael B.

Abstract

Communication is at the center of any business transaction. Unfortunately until recently, communication has rarely been assigned its proper relevance in traditional business studies at German universities. This paper attempts to demonstrate why communication science can and should be an integral part of all business studies. Without understanding the pertinent communication principles, it will not be possible to fully understand specific business relationships. With understanding, more effective and efficient use of communication in business relationships will become possible. This paper, therefore, briefly outlines the role of communication in some areas of business and then proceeds to sketch a succinct communication model to illustrate how communication affects business relationships. The paper ends with a concrete example, namely that of the TU Bergakademie Freiberg, of how communication science may be integrated as a distinct subject into the curriculum of business studies.

Suggested Citation

  • Hinner, Michael B., 2002. "Communication science: An integral part of business and business studies?," Freiberg Working Papers 2002/13, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
    • Handle: RePEc:zbw:tufwps:200213
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    More about this item

    Keywords

    Business Communication; Intercultural Communication; Communication Process; Business English Curriculum; Wirtschaftskommunikation; Interkulturelle Kommunikation; Kommunikationsprozess; Wirtschaftsenglisch Curriculum;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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