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Moral als Produktionsfaktor: Ein unternehmerischer Beitrag zum strategischen Risikomanagement am Beispiel des Kruppschen Wohlfahrtsprogramms

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  • Hielscher, Stefan

Abstract

Der Artikel entwickelt in Auseinandersetzung mit Alfred Krupps Wohlfahrtsprogramm aus dem 19. Jahrhundert einen ordonomischen Beitrag zum strategischen Risikomanagement. Die These lautet, dass Unternehmen ‚Moral als Produktionsfaktor‘ einsetzen können, wenn es ihnen gelingt, mit Hilfe moralischer Bindungen Wertschöpfungsbeziehungen zu wichtigen Stakeholdern zu etablieren und zu stabilisieren. Auf diese Weise versetzen sich Unternehmen selbst in die Lage, nicht nur soziale Beziehungsrisiken im Kerngeschäft zu senken, sondern zudem erwünschte produktive Risiken einzugehen. Der Beitrag formuliert damit ein Argument, wie es Unternehmen gelingen kann, die im Rahmen von „Corporate Social Responsibility“ oder „Corporate Citizenship“ vorgetragenen moralischen Erwartungen so fruchtbar zu machen, dass sie ihrer Rolle als Agenten im Auftrag gesellschaftlicher Wertschöpfung (noch) besser gerecht werden können.

Suggested Citation

  • Hielscher, Stefan, 2009. "Moral als Produktionsfaktor: Ein unternehmerischer Beitrag zum strategischen Risikomanagement am Beispiel des Kruppschen Wohlfahrtsprogramms," Discussion Papers 2009-3, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    • Handle: RePEc:zbw:mlucee:20093
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    References listed on IDEAS

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    5. Hielscher, Stefan & Beckmann, Markus, 2008. "Social Entrepreneurship und Ordnungspolitik: Zur Rolle gesellschaftlicher Change Agents am Beispiel des Kruppschen Wohlfahrtsprogramms," Discussion Papers 2008-5, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
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    Cited by:

    1. Hielscher, Stefan, 2009. "Morality as a factor of production: Moral commitments as strategic risk management," Discussion Papers 2009-14, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.

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    More about this item

    Keywords

    Corporate Risk Management; Ordonomik; Corporate Social Responsibility; Corporate Citizenship; Moral als Produktionsfaktor; strategische Bindungen; corporate risk management; ordonomics; corporate social responsibility; corporate citizenship; morality as a factor of production; strategic commitments;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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