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Unternehmensethik in der Marktwirtschaft: Moral als Produktionsfaktor

Author

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  • Pies, Ingo

Abstract

Dieser Beitrag entwickelt in zehn Thesen den unternehmensethischen Gedankengang, dass Unternehmen mit zahlreichen Aktivitäten unter der Bezeichnung „Corporate Social Responsibility“ unfreiwillig genau jene Vorurteile bestätigen, die in der Öffentlichkeit oft zur Ablehnung der Marktwirtschaft und ihrer Prinzipien führen. Sie tragen zur allgemeinen Akzeptanzkrise der Marktwirtschaft bei, anstatt wirksam gegenzusteuern. Als Gegenentwurf wird ein Konzept vorgestellt, wie Unternehmen Moral als Produktionsfaktor einbringen können. Damit re-aktualisiert dieser Beitrag die klassische Ordnungsvorstellung der Väter der Sozialen Marktwirtschaft, dass Unternehmen als Wertschöpfungsagenten im gesellschaftlichen Auftrag handeln.

Suggested Citation

  • Pies, Ingo, 2007. "Unternehmensethik in der Marktwirtschaft: Moral als Produktionsfaktor," Discussion Papers 2007-12, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    • Handle: RePEc:zbw:mlucee:200712
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    File URL: https://www.econstor.eu/bitstream/10419/170287/1/dp2007-12.pdf
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    Citations

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    Cited by:

    1. Pies, Ingo, 2007. "Globalisierung und Soziale Marktwirtschaft: Eine wirtschaftsethische Perspektive," Discussion Papers 2007-23, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.

    More about this item

    Keywords

    Unternehmensethik; Wirtschaftsethik; soziale Marktwirtschaft; Ordnungspolitik; Corporate Social Responsibility; Corporate Citizenship; soziale Dilemmata; orthogonale Positionierung; gesellschaftliche Verantwortung; strategisches Management;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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